Soft Glam Satin Foundation 43 Tan Cool dupes and alternatives e.l.f. Cosmetics
4.5 (40,486)·Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Similar undertone (neutral vs cool)· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim a lightweight feel
Score details
Shade match
90
Finish & visual result
67
Wear & performance
86
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: for tan skin with cool neutral undertones
Matches: Very close colour· Same natural finish· Claims transfer resistance
Differences: Neutral rather than cool undertone· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
91
Wear & performance
61
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: MD5.5 - Medium-deep to deep with neutral undertones
Matches: Very close colour· Both claim long-wearing
Differences: Radiant rather than natural finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
67
Wear & performance
68
Skin suitability
100
Very close colour · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Claims transfer resistance· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
67
Wear & performance
61
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol
Matches: Very close colour· Claims a skin-like finish· Claims transfer resistance
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
61
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for medium deep rich neutral skin with a peach hue
Matches: Near-identical swatch colour· Claims transfer resistance· Both claim a lightweight feel
Differences: Olive rather than cool undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
67
Wear & performance
61
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Olive rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium deep with olive undertones
The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 43 Tan Cool (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
KimChi Chic Beauty A Really Good Foundation in 125MD, against e.l.f. Cosmetics Soft Glam Satin Foundation in 43 Tan Cool. Every attribute compared, with its share of the score.
ComparedYour shade43 Tan CoolClosest match125MDHow they compareScore
Shade match55% of overall96
Colour60%94#ae774c#b47748Very close colourColour difference 1.6 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.9
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Overall match 93/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $32 more
