Soft Glam Satin Foundation 43 Tan Cool dupes and alternatives e.l.f. Cosmetics
Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
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- Alcohol denat.2
- Talc2
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2 of 31 matches
Only showing matches with medium coverage, in stick form, without fragrance.
- 8 matches have no formulation listed and are not shown.
Closest shade match: Essence Foundation Stick 230
The equivalent shade: scored on colour, depth and undertone only.
43 Tan CoolChange shade
- 10 Fair Cool
- 11 Fair Neutral
- 12 Fair Warm
- 13 Fair Neutral
- 14 Fair Cool
- 15 Fair Warm
- 20 Light Cool
- 21 Light Neutral
- 22 Light Warm
- 23 Light Cool
- 24 Light Warm
- 25 Light Neutral
- 30 Medium Warm
- 31 Medium Neutral
- 32 Medium Neutral
- 33 Medium Warm
- 34 Medium Cool
- 35 Medium Cool
- 40 Tan Warm
- 41 Tan Neutral
- 42 Tan Neutral
- 43 Tan Coolcurrent shade
- 44 Tan Cool
- 45 Tan Warm
- 50 Deep Warm
- 51 Deep Cool
- 52 Deep Cool
- 53 Deep Neutral
- 55 Deep Warm
- 61 Rich Cool
- 63 Rich Warm
- 64 Rich Neutral
- 65 Rich Neutral
- Shade match
- 88out of 100
- Colour
- 95
- Depth
- 97
- Undertone
- 65
Ulta BeautyYour shade $8 at Ulta Beauty
Where to buy 230
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$6.99View at Ulta BeautyClosest overall alternative: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Sienna
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
43 Tan CoolChange shade
- 10 Fair Cool
- 11 Fair Neutral
- 12 Fair Warm
- 13 Fair Neutral
- 14 Fair Cool
- 15 Fair Warm
- 20 Light Cool
- 21 Light Neutral
- 22 Light Warm
- 23 Light Cool
- 24 Light Warm
- 25 Light Neutral
- 30 Medium Warm
- 31 Medium Neutral
- 32 Medium Neutral
- 33 Medium Warm
- 34 Medium Cool
- 35 Medium Cool
- 40 Tan Warm
- 41 Tan Neutral
- 42 Tan Neutral
- 43 Tan Coolcurrent shade
- 44 Tan Cool
- 45 Tan Warm
- 50 Deep Warm
- 51 Deep Cool
- 52 Deep Cool
- 53 Deep Neutral
- 55 Deep Warm
- 61 Rich Cool
- 63 Rich Warm
- 64 Rich Neutral
- 65 Rich Neutral
- Overall match
- 86out of 100
- Shade (Shade match)
- 77
- Finish (Finish & visual result)
- 100
- Wear (Wear & performance)
- 100
- Skin (Skin suitability)
- 75
SephoraYour shade $8 at Ulta Beauty
Where to buy Sienna
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraLooking for a concealer in your shade?
The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 43 Tan Cool (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
W9.5
L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5
- Very close colour
- Tan · Cool undertone
$16.99
Cinnamon
19NC
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 19NC
- Close colour
- Tan · Neutral · neutral pink undertone
$30
470C
12.5 Tan-Deep
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12.5 Tan-Deep
- Very close colour
- Tan · Neutral · neutral golden undertone
$36
3N55
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N55
- Close colour
- Tan · Neutral · neutral pink undertone
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Essence Foundation Stick in 230, against e.l.f. Cosmetics Soft Glam Satin Foundation in 43 Tan Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Essence Foundation Stick in 230.
Same or better
- $1.01 less
- Very close colour
- Same medium coverage
Different
- Neutral rather than cool undertone
- Matte finish instead of natural
- No long-wear claim
- Does not claim not settling into lines
- Does not claim a lightweight feel
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Why the closest overall alternative works
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sienna, against e.l.f. Cosmetics Soft Glam Satin Foundation in 43 Tan Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sienna.
Same or better
- Very close colour
- Same natural finish
- Same medium coverage
- Both claim long-wearing
- Both claim not settling into lines
- Both claim a lightweight feel
Different
- Slightly warmer undertone
- Not marketed for dry skin
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Essence Foundation Stick 230
Ulta BeautyYour shade $8 at Ulta Beauty
Closest overall alternative
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Sienna
SephoraYour shade $8 at Ulta Beauty
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.