Soft Glam Satin Foundation 43 Tan Cool dupes and alternatives e.l.f. Cosmetics
4.5 (40,486)·Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· Does not claim not settling into lines· Not marketed for oily skin
Score details
Shade match
84
Finish & visual result
89
Wear & performance
82
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for tan skin with neutral undertones
The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 43 Tan Cool (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Essence Foundation Stick in 230, against e.l.f. Cosmetics Soft Glam Satin Foundation in 43 Tan Cool. Every attribute compared, with its share of the score.
ComparedYour shade43 Tan CoolClosest shade match230How they compareScore
Shade match55% of overall88
Colour60%95#ae774c#a9744cVery close colourColour difference 1.5 (0 is identical)
Depth15%97TanTanSameDepth difference: 1.9
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Overall match 78/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sienna, against e.l.f. Cosmetics Soft Glam Satin Foundation in 43 Tan Cool. Every attribute compared, with its share of the score.
ComparedYour shade43 Tan CoolClosest overall alternativeSiennaHow they compareScore
Shade match55% of overall77
Colour60%94#ae774c#ae7345Very close colourColour difference 1.5 (0 is identical)
Depth15%97TanTanSameDepth difference: 1.6
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Overall match 86/100Shade match 77/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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