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Soft Glam Satin Foundation 43 Tan Cool dupes and alternatives e.l.f. Cosmetics

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick 11 Tan

The equivalent shade: scored on colour, depth and undertone only.

Shade match
92out of 100
Colour
88
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $40 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Sienna

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
86out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
75
Best price
$38SephoraSephora
Costs $30 more

Your shade $8 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Hourglass

    Ambient Soft Glow Foundation

    11.5
    Shade match 80
    $60SephoraSephoraCosts $52 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Nudestix

    Tinted Cover Foundation

    NUDE 7.5
    Shade match 82
    $19$38SephoraSephoraCosts $11 more

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium dark

    Medium confidence· Digital match

    View match
  3. Shade match 85
    $49SephoraSephoraCosts $41 more

    Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Essence

    Foundation Stick

    230
    Shade match 88
    $6.99Ulta BeautyUlta Beauty$1.01 less (13%)

    Matches: Very close colourSame medium coverage

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 77
    $24Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    77
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: medium-deep with yellow undertones

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N7 Neutral Medium Deep
    Shade match 83
    $13.99Ulta BeautyUlta Beauty(product price)Costs $5.99 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. Shade match 87
    $45Ulta BeautyUlta Beauty(product price)Costs $37 more

    Matches: Very close colourClaims a skin-like finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    61
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium deep rich neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  8. #10 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    7W
    Shade match 77
    $35Ulta BeautyUlta BeautyCosts $27 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneLight rather than medium coverageNot marketed for dry/oily skin

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · Not marketed for dry/oily skin

    Retailer shade note: tan with warm golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W9 Warm Medium Deep
    Shade match 79
    $13.99Ulta BeautyUlta Beauty(product price)Costs $5.99 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Maracuja Juicy Glow Tint

    46S Tan-Deep Sand
    Shade match 78
    $42Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Slightly warmer undertoneRadiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    92

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Does not claim not settling into lines

    Retailer shade note: tan to deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 43 Tan Cool (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Very close colour
    • Tan · Cool undertone

    $16.99

  2. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Looks identical
    • Tan

    $14.99

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    19NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 19NC

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $30

  4. Rare Beauty Liquid Touch Brightening Concealer

    470C

    Rare Beauty Liquid Touch Brightening Concealer, shade 470C

    • Close colour
    • Tan · Cool undertone

    $24

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12.5 Tan-Deep

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $36

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N55

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N55

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 11 Tan, against e.l.f. Cosmetics Soft Glam Satin Foundation in 43 Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shade43 Tan CoolClosest shade match11 TanScore
Shade match55% of overall92
Colour88#ae774c#b37246Very close colourColour difference 2.6 (0 is identical)
Depth98TanTanSameDepth difference: 1.0
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 81/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 11 Tan.

Same or better

  • Very close colour
  • Same cool undertone
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • Does not claim not settling into lines
  • Not marketed for oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeOil-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs moderate

Why the closest overall alternative works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sienna, against e.l.f. Cosmetics Soft Glam Satin Foundation in 43 Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shade43 Tan CoolClosest overall alternativeSiennaScore
Shade match55% of overall77
Colour94#ae774c#ae7345Very close colourColour difference 1.5 (0 is identical)
Depth97TanTanSameDepth difference: 1.6
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone25CoolWarmDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 86/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sienna.

Same or better

  • Very close colour
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Not marketed for dry skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate

Where to buy

Closest shade match

Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick 11 Tan

Best price
$48SephoraSephora
Costs $40 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Sienna

Best price
$38SephoraSephora
Costs $30 more

Your shade $8 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.