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Soft Glam Satin Foundation 43 Tan Cool dupes and alternatives e.l.f. Cosmetics

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with a natural finish, in liquid form.

  • 1 match has no finish listed and is not shown.
  • 8 matches have no formulation listed and are not shown.

Closest shade match: NARS Natural Radiant Longwear Foundation Alexandria

The equivalent shade: scored on colour, depth and undertone only.

Shade match
86out of 100
Colour
91
Depth
97
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $47 more

Your shade $8 at Ulta Beauty

Closest overall alternative: Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 354N Sepia

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
84out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
89
Wear (Wear & performance)
82
Skin (Skin suitability)
75
Best price
$49SephoraSephora
Costs $41 more

Your shade $8 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Hourglass

    Ambient Soft Glow Foundation

    11.5
    Shade match 80
    $60SephoraSephoraCosts $52 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 80
    $44SephoraSephoraCosts $36 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  3. #5 · Armani Beauty

    Luminous Silk Foundation

    9.1
    Shade match 79
    $69SephoraSephoraCosts $61 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains listed fragrance

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: tan, warm peach

    Medium confidence· Digital match

    View match
  4. #6 · Nudestix

    Tinted Cover Foundation

    NUDE 7.5
    Shade match 82
    $19$38SephoraSephoraCosts $11 more

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium dark

    Medium confidence· Digital match

    View match
  5. #7 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    7W
    Shade match 77
    $35Ulta BeautyUlta BeautyCosts $27 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneLight rather than medium coverageNot marketed for dry/oily skin

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · Not marketed for dry/oily skin

    Retailer shade note: tan with warm golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 43 Tan Cool (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Very close colour
    • Tan · Cool undertone

    $16.99

  2. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Looks identical
    • Tan

    $14.99

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    19NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 19NC

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $30

  4. Rare Beauty Liquid Touch Brightening Concealer

    470C

    Rare Beauty Liquid Touch Brightening Concealer, shade 470C

    • Close colour
    • Tan · Cool undertone

    $24

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12.5 Tan-Deep

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $36

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N55

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N55

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Natural Radiant Longwear Foundation in Alexandria, against e.l.f. Cosmetics Soft Glam Satin Foundation in 43 Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shade43 Tan CoolClosest shade matchAlexandriaScore
Shade match55% of overall86
Colour91#ae774c#b67847Very close colourColour difference 2.1 (0 is identical)
Depth97TanTanSameDepth difference: 1.6
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 83/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Radiant Longwear Foundation in Alexandria.

Same or better

  • Very close colour
  • Same natural finish
  • Full rather than medium coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Does not claim not settling into lines
  • Not marketed for oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 354N Sepia, against e.l.f. Cosmetics Soft Glam Satin Foundation in 43 Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shade43 Tan CoolClosest overall alternative354N SepiaScore
Shade match55% of overall84
Colour88#ae774c#b37843Very close colourColour difference 2.5 (0 is identical)
Depth98TanTanSameDepth difference: 1.0
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 84/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 354N Sepia.

Same or better

  • Very close colour
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Does not claim not settling into lines
  • Not marketed for oily skin
  • Fragrance is listed in the formula
  • Contains alcohol

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

NARS Natural Radiant Longwear Foundation Alexandria

Best price
$55SephoraSephora
Costs $47 more

Your shade $8 at Ulta Beauty

Closest overall alternative

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 354N Sepia

Best price
$49SephoraSephora
Costs $41 more

Your shade $8 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.