Beautler.Your beauty butler

Soft Glam Satin Foundation 44 Tan Cool dupes and alternatives e.l.f. Cosmetics

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Sephora Collection Best Skin Ever Matte Powder Foundation 31P Tan

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $16 more

Your shade $8 at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible 32H Fresh Wear Foundation 495 Amber

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
84out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
91
Wear (Wear & performance)
58
Skin (Skin suitability)
92
Match price
$18.99Ulta BeautyUlta Beauty
Costs $10.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW43
    Shade match 94
    $39SephoraSephoraCosts $31 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    78
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin

    Retailer shade note: brick beige with rosy undertones for medium to dark skin

    Medium confidence· Digital match

    View match
  2. Shade match 99
    $53SephoraSephoraCosts $45 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for combination/dry skin

    Score details
    Shade match
    99
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    46

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Red Undertones

    Medium confidence· Digital match

    View match
  3. Shade match 91
    $46Ulta BeautyUlta Beauty(product price)Costs $38 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims transfer resistance

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Full rather than medium coverage

    Retailer shade note: tawny beige with neutral undertone for medium skin

    Medium confidence· Digital match

    View match
  4. Shade match 96
    $55SephoraSephoraCosts $47 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: MD3 - Medium-deep with cool undertones

    Medium confidence· Digital match

    View match
  5. Shade match 95
    $53SephoraSephoraCosts $45 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for combination/dry skin

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    46

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Red Undertones

    Medium confidence· Digital match

    View match
  6. Shade match 95
    $53SephoraSephoraCosts $45 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for combination/dry skin

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    46

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Red Undertones

    Medium confidence· Digital match

    View match
  7. Shade match 86
    $45Ulta BeautyUlta BeautyCosts $37 more

    Matches: Very close colourClaims a skin-like finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    61
    Wear & performance
    61
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 44 Tan Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Looks identical
    • Medium · Cool undertone

    $36

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Very close colour
    • Medium · Cool undertone

    $30

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Peanut Butter 6.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Peanut Butter 6.7 Red

    • Very close colour
    • Medium · Cool undertone

    $31

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12 Tan-Deep

    • Very close colour
    • Medium tan · Cool undertone

    $36

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.8 N

    • Looks identical
    • Medium · Neutral undertone

    $32

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    400 Caramel

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel

    • Looks identical
    • Medium

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Sephora Collection Best Skin Ever Matte Powder Foundation in 31P Tan, against e.l.f. Cosmetics Soft Glam Satin Foundation in 44 Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shade44 Tan CoolClosest shade match31P TanScore
Shade match55% of overall99
Colour98#cd8d62#ce8b5fLooks identicalColour difference 0.8 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.6
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall25
Skin type25Combination, dry, normal, oilyNormalBoth marketed for normal skin
Overall match 83/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Matte Powder Foundation in 31P Tan.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Full rather than medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim not settling into lines
  • Not marketed for combination/dry/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 495 Amber, against e.l.f. Cosmetics Soft Glam Satin Foundation in 44 Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shade44 Tan CoolClosest overall alternative495 AmberScore
Shade match55% of overall87
Colour91#cd8d62#c88f62Very close colourColour difference 2.1 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.1
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone70CoolUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity70Long-wearing32-hour wearSome differenceThe match claims 32-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 84/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 495 Amber.

Same or better

  • Very close colour
  • Same natural finish
  • Full rather than medium coverage
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Does not claim not settling into lines
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 25
OverlapBoth silicone-based; silicone high vs high

Where to buy

Closest shade match

Sephora Collection Best Skin Ever Matte Powder Foundation 31P Tan

Best price
$24SephoraSephora
Costs $16 more

Your shade $8 at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible 32H Fresh Wear Foundation 495 Amber

Match price
$18.99Ulta BeautyUlta Beauty
Costs $10.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.