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Soft Glam Satin Foundation 44 Tan Cool dupes and alternatives e.l.f. Cosmetics

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, in liquid form, without talc.

  • 7 matches have no formulation listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 425C

The equivalent shade and the most similar foundation overall.

Overall match
82out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
58
Wear (Wear & performance)
75
Skin (Skin suitability)
46
Shade match
99out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$53SephoraSephora
Costs $45 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $55SephoraSephoraCosts $47 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: MD3 - Medium-deep with cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 95
    $53SephoraSephoraCosts $45 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for combination/dry skin

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    46

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Red Undertones

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $53SephoraSephoraCosts $45 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for combination/dry skin

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    46

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Red Undertones

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $45Ulta BeautyUlta BeautyCosts $37 more

    Matches: Very close colourClaims a skin-like finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    61
    Wear & performance
    61
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 44 Tan Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Looks identical
    • Medium · Cool undertone

    $36

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Very close colour
    • Medium · Cool undertone

    $30

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Peanut Butter 6.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Peanut Butter 6.7 Red

    • Very close colour
    • Medium · Cool undertone

    $31

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12 Tan-Deep

    • Very close colour
    • Medium tan · Cool undertone

    $36

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.8 N

    • Looks identical
    • Medium · Neutral undertone

    $32

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    400 Caramel

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel

    • Looks identical
    • Medium

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 425C, against e.l.f. Cosmetics Soft Glam Satin Foundation in 44 Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shade44 Tan CoolClosest match425CScore
Shade match55% of overall99
Colour98#cd8d62#cf8f65Looks identicalColour difference 0.7 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.1
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall46
Skin type46Combination, dry, normal, oilyNormal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 82/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 425C.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for combination/dry skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Where to buy 425C

Best price
$53SephoraSephora
Costs $45 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.