Soft Glam Satin Foundation 44 Tan Cool dupes and alternatives e.l.f. Cosmetics
4.5 (40,486)·Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same medium coverage· Both claim long-wearing
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
76
Wear & performance
68
Skin suitability
92
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Olive rather than cool undertone· Matte rather than natural finish· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
70
Wear & performance
72
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Olive rather than cool undertone · Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same medium coverage· Claims transfer resistance
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
76
Wear & performance
61
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim not settling into lines · Not marketed for normal skin
Retailer shade note: medium tan with neutral red undertones
Matches: Very close colour· Same medium coverage· Both claim long-wearing
Differences: Slightly warmer undertone· Radiant rather than natural finish· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
76
Wear & performance
68
Skin suitability
92
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Near-identical swatch colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than cool undertone· Matte rather than natural finish· No long-wear claim
Score details
Shade match
88
Finish & visual result
70
Wear & performance
54
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
$6.99Ulta Beauty(product price)$1.01 less (13%)3.8 (142)
Matches: Very close colour· Same medium coverage
Differences: Neutral rather than cool undertone· Matte rather than natural finish· No long-wear claim
Score details
Shade match
87
Finish & visual result
76
Wear & performance
40
Skin suitability
92
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: medium tan with neutral undertones
Matches: Near-identical swatch colour· Same medium coverage· Claims a blurring effect
Differences: Olive rather than cool undertone· Radiant rather than natural finish· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
70
Wear & performance
68
Skin suitability
75
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Olive rather than cool undertone · Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: for tan skin with olive undertones
The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 44 Tan Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Instant Age Rewind Eraser Treatment Foundation in 300, against e.l.f. Cosmetics Soft Glam Satin Foundation in 44 Tan Cool. Every attribute compared, with its share of the score.
ComparedYour shade44 Tan CoolClosest shade match300How they compareScore
Shade match55% of overall97
Colour60%95#cd8d62#d18d64Looks identicalColour difference 1.4 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.7
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Combination, dry, normal, oilySensitiveMarketed for different skin types
Overall match 86/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Medium Tan TP4, against e.l.f. Cosmetics Soft Glam Satin Foundation in 44 Tan Cool. Every attribute compared, with its share of the score.
ComparedYour shade44 Tan CoolClosest overall alternativeMedium Tan TP4How they compareScore
Shade match55% of overall88
Colour60%95#cd8d62#c88e67Looks identicalColour difference 1.5 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.4
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Overall match 89/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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