Beautler.Your beauty butler

Soft Glam Satin Foundation 50 Deep Warm dupes and alternatives e.l.f. Cosmetics

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: R.E.M. Beauty Sweetener Foundation deep 3 w

The equivalent shade: scored on colour, depth and undertone only.

Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
Costs $27 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Tarte Timeless Hydrating Foundation 54H Deep Honey

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
90out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
89
Wear (Wear & performance)
68
Skin (Skin suitability)
92
Match price
$42Ulta BeautyUlta Beauty
Costs $34 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    460 Medium Deep
    Shade match 94
    $52SephoraSephoraCosts $44 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $50SephoraSephoraCosts $42 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for dry/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: Very deep with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 84
    $48SephoraSephoraCosts $40 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    74
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  4. #6 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Deep Warm
    Shade match 96
    $16Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. Shade match 94
    $39.50Ulta BeautyUlta Beauty(product price)Costs $31.50 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than natural finishNo long-wear claimNot marketed for dry/normal skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim · Not marketed for dry/normal skin

    Retailer shade note: deepest skin w/ golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Face Tape Full Coverage Foundation

    57S Rich Sand
    Shade match 97
    $42SephoraSephoraCosts $34 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · Jane Iredale

    Beyond Matte Liquid Foundation

    M14
    Shade match 94
    $54Ulta BeautyUlta Beauty(product price)Costs $46 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: deep brown w/ golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Deep Warm
    Shade match 94
    $42Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    67
    Skin suitability
    92

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: deep with golden to red undertone for dark skin

    Medium confidence· Digital match

    View match
  9. #11 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    12
    Shade match 92
    $39SephoraSephoraCosts $31 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishLight rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: DARK WITH WARM UNDERTONES

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Amazonian Clay Blurring Powder Foundation

    51S Deep Sand
    Shade match 92
    $40SephoraSephoraCosts $32 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Face Tape Full Coverage Foundation

    55W rich warm
    Shade match 93
    $42SephoraSephoraCosts $34 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  12. #14 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    24 N
    Shade match 84
    $48SephoraSephoraCosts $40 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  13. Shade match 86
    $40SephoraSephoraCosts $32 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    46

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: tan to deep with neutral tones

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 50 Deep Warm (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC50

    • Looks identical
    • Deep · Warm · golden undertone

    $30

  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    520 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 520 Suede W

    • Very close colour
    • Deep · Warm · golden undertone

    $32

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    23W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W

    • Very close colour
    • Deep · Warm undertone

    $30

  4. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Very close colour
    • Deep · Warm undertone

    $16.99

  5. Tarte Shape Tape Full Coverage Matte Concealer

    51H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 51H deep honey

    • Very close colour
    • Deep · Warm · peach undertone

    $32

  6. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

R.E.M. Beauty Sweetener Foundation in deep 3 w, against e.l.f. Cosmetics Soft Glam Satin Foundation in 50 Deep Warm. Every attribute compared, with its share of the score.

ComparedYour shade50 Deep WarmClosest shade matchdeep 3 wScore
Shade match55% of overall97
Colour95#975835#9a5a3aLooks identicalColour difference 1.4 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall25
Skin type25Combination, dry, normal, oilyCombinationBoth marketed for combination skin
Overall match 81/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in deep 3 w.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Matte finish instead of natural
  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for dry/normal/oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Tarte Timeless Hydrating Foundation in 54H Deep Honey, against e.l.f. Cosmetics Soft Glam Satin Foundation in 50 Deep Warm. Every attribute compared, with its share of the score.

ComparedYour shade50 Deep WarmClosest overall alternative54H Deep HoneyScore
Shade match55% of overall96
Colour93#975835#965b3dVery close colourColour difference 1.8 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.0
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 90/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 54H Deep Honey.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none

Where to buy

Closest shade match

R.E.M. Beauty Sweetener Foundation deep 3 w

Match price
$35Ulta BeautyUlta Beauty
Costs $27 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Tarte Timeless Hydrating Foundation 54H Deep Honey

Match price
$42Ulta BeautyUlta Beauty
Costs $34 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.