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Soft Glam Satin Foundation 52 Deep Cool dupes and alternatives e.l.f. Cosmetics

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid1
  • Stick0
  • Powder0
  • Cushion0
  • Serum0
  • Balm0

Skin type

Preferences

Fragrance-free9No drying alcohol9Vegan3Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, with medium coverage, without talc.

  • 1 match has no skin type listed and is not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Tarte Maracuja Juicy Glow Tint 53N Deep Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
52 Deep CoolChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
The match
Tarte
53N Deep Neutral
Depth and undertone: Deep · Cool
Finish and coverage: Radiant · Medium coverage
Shade match
95out of 100
Colour
92
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $34 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Dark Deep 32 Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
52 Deep CoolChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
The match
Smashbox
Dark Deep 32 Cool
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Overall match
88out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
79
Wear (Wear & performance)
86
Skin (Skin suitability)
92
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
Costs $33 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    BD121
    Shade match 91
    $72Ulta BeautyUlta BeautyCosts $64 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #4 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    B110
    Shade match 87
    $72Ulta BeautyUlta BeautyCosts $64 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. #5 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Dark Deep 33 Neutral
    Shade match 84
    $41Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: dark deep neutral

    Medium confidence· Digital match

    View match
  4. #6 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    B140
    Shade match 83
    $70Ulta BeautyUlta BeautyCosts $62 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C9 Cool Deep
    Shade match 93
    $13.99Ulta BeautyUlta Beauty(product price)Costs $5.99 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. #8 · Rabanne

    Fresh Touch 24H Radiant Foundation

    80C
    Shade match 91
    $42Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: deep with cool undertone

    Medium confidence· Digital match

    View match
  7. #9 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Dark Deep 31 Warm
    Shade match 78
    $41Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: dark deep warm

    Medium confidence· Digital match

    View match
  8. #10 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    RN9
    Shade match 90
    $52SephoraSephoraCosts $44 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim a lightweight feelNot marketed for combination/oily skin

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    46

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: deep rosy

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 52 Deep Cool (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Very close colour
    • Deep · Cool undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    495

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 495

    • Very close colour
    • Deep · Cool undertone

    $30

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chestnut

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chestnut

    • Very close colour
    • Deep · Neutral undertone

    $36

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Very close colour
    • Deep · Neutral undertone

    $36

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Close colour
    • Deep · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Mocha

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Mocha

    • Very close colour
    • Deep

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Maracuja Juicy Glow Tint in 53N Deep Neutral, against e.l.f. Cosmetics Soft Glam Satin Foundation in 52 Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shade52 Deep CoolClosest shade match53N Deep NeutralScore
Shade match55% of overall95
Colour92#825239#84513cVery close colourColour difference 1.9 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.1
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Maracuja Juicy Glow Tint in 53N Deep Neutral.

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs moderate
View full match

Why the closest overall alternative works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark Deep 32 Cool, against e.l.f. Cosmetics Soft Glam Satin Foundation in 52 Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shade52 Deep CoolClosest overall alternativeDark Deep 32 CoolScore
Shade match55% of overall93
Colour88#825239#864d30Very close colourColour difference 2.6 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 88/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark Deep 32 Cool.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Where to buy

Closest shade match

Tarte Maracuja Juicy Glow Tint 53N Deep Neutral

Match price
$42Ulta BeautyUlta Beauty
Costs $34 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Dark Deep 32 Cool

Match price
$41Ulta BeautyUlta Beauty
Costs $33 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.