Soft Glam Satin Foundation 61 Rich Cool dupes and alternatives e.l.f. Cosmetics
Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Finish
- Matte0
- Natural matte0
- Natural1
- Radiant0
Skin type
- Dry0
- Normal1
- Combination1
- Oily0
- Sensitive1
Preferences
SortSort byOverall match
1 of 30 matches
Only showing matches with medium coverage, in stick form, without talc.
- 5 matches have no formulation listed and are not shown.
- 1 match has no ingredient list listed and is not shown.
Closest shade matchClosest overall alternative: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 40C Wenge
The equivalent shade and the most similar foundation overall.
61 Rich CoolChange shade
- 10 Fair Cool
- 11 Fair Neutral
- 12 Fair Warm
- 13 Fair Neutral
- 14 Fair Cool
- 15 Fair Warm
- 20 Light Cool
- 21 Light Neutral
- 22 Light Warm
- 23 Light Cool
- 24 Light Warm
- 25 Light Neutral
- 30 Medium Warm
- 31 Medium Neutral
- 32 Medium Neutral
- 33 Medium Warm
- 34 Medium Cool
- 35 Medium Cool
- 40 Tan Warm
- 41 Tan Neutral
- 42 Tan Neutral
- 43 Tan Cool
- 44 Tan Cool
- 45 Tan Warm
- 50 Deep Warm
- 51 Deep Cool
- 52 Deep Cool
- 53 Deep Neutral
- 55 Deep Warm
- 61 Rich Coolcurrent shade
- 63 Rich Warm
- 64 Rich Neutral
- 65 Rich Neutral

- Overall match
- 87out of 100
- Shade (Shade match)
- 95
- Finish (Finish & visual result)
- 89
- Wear (Wear & performance)
- 68
- Skin (Skin suitability)
- 46
- Shade match
- 95out of 100
- Colour
- 92
- Depth
- 96
- Undertone
- 100
Your shade $8 at Ulta Beauty
Where to buy 40C Wenge
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 61 Rich Cool (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

Sable
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable
- Very close colour
- Rich deep · Cool · rosy undertone
$36

Brownie 8.5 Red
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red
- Close colour
- Rich deep · Cool undertone
$31
175
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175
- Very close colour
- Rich deep · Neutral · neutral pink undertone
$12.99

8C
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C
- Close colour
- Very deep · Cool undertone
$38
17.5 Deep
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep
- Close colour
- Rich deep · Cool undertone
$36

4N78
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78
- Close colour
- Very deep · Neutral · neutral pink undertone
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 40C Wenge, against e.l.f. Cosmetics Soft Glam Satin Foundation in 61 Rich Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 40C Wenge.
Same or better
- Very close colour
- Same cool undertone
- Same natural finish
- Same medium coverage
- Claims a blurring effect
- Both claim a lightweight feel
Different
- Does not claim not settling into lines
- Not marketed for dry/oily skin
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Where to buy 40C Wenge
Your shade $8 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.