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Soft Glam Satin Foundation 65 Rich Neutral dupes and alternatives e.l.f. Cosmetics

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan1Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form, without silicones.

  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: NARS Light Reflecting Foundation Ambato

The equivalent shade and the most similar foundation overall.

Your shade
e.l.f. Cosmetics
65 Rich NeutralChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
NARS
Ambato
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
92out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
89
Wear (Wear & performance)
82
Skin (Skin suitability)
75
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $47 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier R5
    Shade match 89
    $69SephoraSephoraCosts $61 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No long-wear claimDoes not claim not settling into linesNot marketed for dry/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: very rich neutral

    Medium confidence· Digital match

    View match
  2. #3 · Saie

    Glowy Super Skin Tint Foundation

    35
    Shade match 86
    $40SephoraSephoraCosts $32 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No long-wear claimDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    69

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: rich skin tones with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 65 Rich Neutral (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    7N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 7N1

    • Very close colour
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Very close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  3. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Very close colour
    • Rich deep · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Very close colour
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Close colour
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NARS Light Reflecting Foundation in Ambato, against e.l.f. Cosmetics Soft Glam Satin Foundation in 65 Rich Neutral. Every attribute compared, with its share of the score.

ComparedYour shade65 Rich NeutralClosest matchAmbatoScore
Shade match55% of overall99
Colour98#46291d#44291dLooks identicalColour difference 0.8 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 92/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Light Reflecting Foundation in Ambato.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Where to buy Ambato

Best price
$55SephoraSephora
Costs $47 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.