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Soft Glam Satin Foundation 65 Rich Neutral dupes and alternatives e.l.f. Cosmetics

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Formulation

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free1With SPF1Mineral1

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Only showing matches with full coverage, in liquid form, without talc or coconut oil.

  • 6 matches have no formulation listed and are not shown.

Closest shade match: NARS Natural Matte Longwear Foundation AMBATO

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
65 Rich NeutralChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
NARS
AMBATO
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
96
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $47 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: NARS Natural Radiant Longwear Foundation Majorca

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
65 Rich NeutralChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
NARS
Majorca
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Full coverage
Overall match
85out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
91
Wear (Wear & performance)
61
Skin (Skin suitability)
75
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $47 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Deep Cool
    Shade match 81
    $39SephoraSephoraCosts $31 more

    Matches: Same natural finishBoth claim long-wearingAdds SPF 50

    Differences: Slightly cooler undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deepest cool with red undertones

    Medium confidence· Digital match

    View match
  2. #4 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    9N
    Shade match 89
    $49SephoraSephoraCosts $41 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Slightly lighterMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: very deep skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 65 Rich Neutral (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    7N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 7N1

    • Very close colour
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Very close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  3. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Very close colour
    • Rich deep · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Very close colour
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Close colour
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Natural Matte Longwear Foundation in AMBATO, against e.l.f. Cosmetics Soft Glam Satin Foundation in 65 Rich Neutral. Every attribute compared, with its share of the score.

ComparedYour shade65 Rich NeutralClosest shade matchAMBATOScore
Shade match55% of overall98
Colour96#46291d#44271dLooks identicalColour difference 1.2 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 82/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in AMBATO.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim not settling into lines
  • Not marketed for dry skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

NARS Natural Radiant Longwear Foundation in Majorca, against e.l.f. Cosmetics Soft Glam Satin Foundation in 65 Rich Neutral. Every attribute compared, with its share of the score.

ComparedYour shade65 Rich NeutralClosest overall alternativeMajorcaScore
Shade match55% of overall90
Colour98#46291d#472b1fLooks identicalColour difference 0.7 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.0
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 85/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Radiant Longwear Foundation in Majorca.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Full rather than medium coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone
  • Does not claim not settling into lines
  • Not marketed for oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

NARS Natural Matte Longwear Foundation AMBATO

Best price
$55SephoraSephora
Costs $47 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

NARS Natural Radiant Longwear Foundation Majorca

Best price
$55SephoraSephora
Costs $47 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.