Fair · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
8 of 30 matches
Only showing matches with medium coverage, without fragrance or alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $6.99 at Ulta Beauty
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $6.99 at Ulta Beauty
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $45.01 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same matte finish
Differences: Contains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $37.01 moreMatches: Near-identical swatch colourSimilar undertone (cool vs neutral)Same medium coverage
Differences: Natural rather than matte finishNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin
Retailer shade note: cool pink
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $47.01 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same medium coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sSephoraCosts $32.51 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: fair cool skin with pink undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta BeautyCosts $5.01 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: neutral
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephoraCosts $31.01 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same medium coverage
Differences: Natural rather than matte finishNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for dry/sensitive skin
Retailer shade note: light (cool pink)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraThe closest shade to Essence Foundation Stick 100 (Fair · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tone 2.6
$17
16N fair-light neutral
$32
3 Fair
$36
01 Fair Neutral
$32
20.0 Medium (for neutral undertones)
$14
140C
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Light 33C, against Essence Foundation Stick in 100. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Light 33C.
3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Fair Warm, against Essence Foundation Stick in 100. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Fair Warm.
1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Light 33C
Ulta BeautyYour shade $6.99 at Ulta Beauty
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Fair Warm
Ulta BeautyYour shade $6.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
