Very fair · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with full coverage, without alcohol denat.
The equivalent shade and the most similar foundation overall.
WalmartYour shade $6.99 at Ulta Beauty
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
WalmartCosts $8.14 moreMatches: Same neutral undertoneSame matte finishAdds SPF 28
Differences: Slightly deeperFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at Walmart
Ulta Beauty(product price)Costs $38.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · Contains drying alcohol
Retailer shade note: for very fair neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta Beauty
SephoraCosts $35.01 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same matte finish
Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $48.01 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same matte finish
Differences: Full rather than medium coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin
Retailer shade note: L1 - Very light with cool undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $8 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Full rather than medium coverageNot marketed for combination/dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for combination/dry/sensitive skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14.99 · product priceView at Ulta BeautyWalmart$14.99View at Walmart
AmazonSee price at AmazonView at AmazonThe closest shade to Essence Foundation Stick 10 (Very fair · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
140C
$24
Marshmallow
$36
CN 02 Breeze
$22
8B porcelain beige
$32
Stone 1.3
$39
Affogato
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milani Conceal + Perfect 2-in-1 Foundation in Alabaster, against Essence Foundation Stick in 10. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Alabaster.
3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
WalmartYour shade $6.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
