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Foundation Stick 10 dupes and alternatives Essence

Very fair · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol4Vegan4Cruelty-free4Oil-free0With SPF1Mineral1

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Only showing matches with full coverage, without talc or coconut oil.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 1F

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
10Change shade
Depth and undertone: Very fair · Neutral · neutral pink
Finish and coverage: Matte · Medium coverage
The match
Lawless
1F
Depth and undertone: Very fair · Neutral · neutral pink
Finish and coverage: Natural · Full coverage
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
Costs $40.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Milani Conceal + Perfect 2-in-1 Foundation Alabaster

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
10Change shade
Depth and undertone: Very fair · Neutral · neutral pink
Finish and coverage: Matte · Medium coverage
The match
Milani
Alabaster
Depth and undertone: Very fair · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Best price
$11.97WalmartWalmart
Costs $4.98 more

Your shade $6.99 at Ulta Beauty

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Fair 10 Neutral
    Shade match 93
    $45Ulta BeautyUlta Beauty(product price)Costs $38.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · Contains drying alcohol

    Retailer shade note: for very fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Face Tape Full Coverage Foundation

    12B Fair Beige
    Shade match 91
    $42SephoraSephoraCosts $35.01 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Natural Matte Longwear Foundation

    OSLO
    Shade match 89
    $55SephoraSephoraCosts $48.01 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: L1 - Very light with cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    100 True Alabaster
    Shade match 91
    $14.99Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Full rather than medium coverageNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  5. #7 · TIRTIR

    Mask Fit AI Filter Cushion

    15C FAIR PORCELAIN
    Shade match 88
    $25Ulta BeautyUlta Beauty(product price)Costs $18.01 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair light with cool undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 10 (Very fair · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    140C

    Rare Beauty Liquid Touch Brightening Concealer, shade 140C

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Marshmallow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Marshmallow

    • Very close colour
    • Very fair · Cool · rosy undertone

    $36

    SephoraView at Sephora
  3. Clinique Even Better All-Over Concealer + Eraser

    CN 02 Breeze

    Clinique Even Better All-Over Concealer + Eraser, shade CN 02 Breeze

    • Close colour
    • Very fair · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    8B porcelain beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 8B porcelain beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Very close colour
    • Very fair · Cool · pink undertone

    $39

    SephoraView at Sephora
  6. NARS Radiant Creamy Concealer

    Affogato

    NARS Radiant Creamy Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 1F, against Essence Foundation Stick in 10. Every attribute compared, with its share of the score.

ComparedYour shade10Closest shade match1FScore
Shade match55% of overall98
Colour97#fcd9c8#fbdacbLooks identicalColour difference 0.9 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.3
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · neutral pinkNeutral · neutral pinkSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, oily, sensitiveBoth marketed for combination/​oily/​sensitive skin
Overall match 78/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 1F.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for dry/normal skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone moderate vs high
View full match

Why the closest overall alternative works

Milani Conceal + Perfect 2-in-1 Foundation in Alabaster, against Essence Foundation Stick in 10. Every attribute compared, with its share of the score.

ComparedYour shade10Closest overall alternativeAlabasterScore
Shade match55% of overall95
Colour93#fcd9c8#f8d4c6Very close colourColour difference 1.8 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.3
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral pinkNeutral · neutral pinkSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 84/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Alabaster.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims long-wearing

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high
View full match

Where to buy

Closest shade match

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 1F

Best price
$47SephoraSephora
Costs $40.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Milani Conceal + Perfect 2-in-1 Foundation Alabaster

Best price
$11.97WalmartWalmart
Costs $4.98 more

Your shade $6.99 at Ulta Beauty

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.