Light · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
9 of 30 matches
Only showing matches with full coverage, with no drying alcohol, without fragrance.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $6.99 at Ulta Beauty
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $6.99 at Ulta Beauty · lowest price $15.13 at Walmart
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartUlta Beauty$18.49View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
WalmartCosts $8.14 moreMatches: Same matte finishAdds SPF 28
Differences: Neutral rather than cool undertoneFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartUlta Beauty(product price)Costs $33.01 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Slightly deeperFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage
Retailer shade note: light blush medium with pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta BeautyCosts $36.01 moreMatches: Very close colourSame cool undertoneClaims 16-hour wear
Differences: Natural rather than matte finishFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage
Retailer shade note: fair skin with cool undertones
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautySephoraCosts $32.01 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneFull rather than medium coverageNot marketed for dry/normal/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $32.01 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneFull rather than medium coverageNot marketed for dry/normal/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy's
TargetCosts $7.60 moreMatches: Same matte finishClaims a blurring effectClaims long-wearing
Differences: Full rather than medium coverage
Colour not compared · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephoraCosts $32.01 moreMatches: Very close colourClaims long-wearingAdds SPF 50
Differences: Neutral rather than cool undertoneNatural rather than matte finishFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyThe closest shade to Essence Foundation Stick 130 (Light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
2.5C
$38
Creme Brulee
24.0 Medium Beige
$30
1C1
$34
Tone 3.6
$17
27B light-medium beige
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Hourglass Vanish Seamless Finish Foundation Stick in 2.5 Alabaster, against Essence Foundation Stick in 130. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Vanish Seamless Finish Foundation Stick in 2.5 Alabaster.
5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Natural Ivory 215, against Essence Foundation Stick in 130. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Natural Ivory 215.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
Hourglass Vanish Seamless Finish Foundation Stick 2.5 Alabaster
SephoraYour shade $6.99 at Ulta Beauty
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Natural Ivory 215
Ulta BeautyYour shade $6.99 at Ulta Beauty · lowest price $15.13 at Walmart
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
