Beautler.Your beauty butler

Foundation Stick 180 dupes and alternatives Essence

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

4 of 30

Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation B40

The equivalent shade and the most similar foundation overall.

Your shade
Essence
180Change shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Medium coverage
The match
Chanel
B40
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
88out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Costs $62.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #2 · Chanel

    ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    B50
    Overall 87
    $69Ulta BeautyUlta Beauty(product price)Costs $62.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than medium coverageContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than medium coverage · Contains listed fragrance

    Retailer shade note: dark-medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  2. #3 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    10 Nude
    Overall 88
    $14.99TargetTargetCosts $8 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    50
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than medium coverage · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  3. #4 · Dior

    Forever Skin Wear Blurring Natural Matte Foundation

    4C Cool
    Overall 80
    $60SephoraSephoraCosts $53.01 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than medium coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium skin with cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 180 (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Suede 6.6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Suede 6.6

    • Very close colour
    • Medium light · Neutral undertone

    $39

    SephoraView at Sephora
  2. Tarte Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral

    • Looks identical
    • Medium light · Cool undertone

    $32

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32.0 Tan Bronze

    • Looks identical
    • Medium light · Cool undertone

    $30

    SephoraView at Sephora
  4. Laura Mercier Flawless Fusion Ultra-Longwear Concealer

    3.5N

    Laura Mercier Flawless Fusion Ultra-Longwear Concealer, shade 3.5N

    • Close colour
    • Medium light · Neutral undertone

    $33

    Ulta BeautyView at Ulta Beauty
  5. Rare Beauty Liquid Touch Brightening Concealer

    330N

    Rare Beauty Liquid Touch Brightening Concealer, shade 330N

    • Very close colour
    • Light medium · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    7

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 7

    • Looks identical
    • Medium light · Warm · peach undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in B40, against Essence Foundation Stick in 180. Every attribute compared, with its share of the score.

ComparedYour shade180Closest matchB40Score
Shade match55% of overall99
Colour99#d5a284#d5a283Looks identicalColour difference 0.4 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.0
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in B40.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims a lightweight feel

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high
View full match

Where to buy B40

Match price
$69Ulta BeautyUlta Beauty
Costs $62.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.