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Foundation Stick 180 dupes and alternatives Essence

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, with SPF.

  • 26 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Medium

The equivalent shade and the most similar foundation overall.

Your shade
Essence
180Change shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Medium coverage
The match
IT Cosmetics
Neutral Medium
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
81
Wear (Wear & performance)
50
Skin (Skin suitability)
40
Shade match
95out of 100
Colour
93
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$39Ulta BeautyUlta Beauty
Costs $32.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $45Ulta BeautyUlta Beauty(product price)Costs $38.01 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Slightly cooler undertoneFull rather than medium coverageContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Contains drying alcohol

    Retailer shade note: for medium cool skin with a pink hue

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 180 (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Suede 6.6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Suede 6.6

    • Very close colour
    • Medium light · Neutral undertone

    $39

  2. Tarte Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral

    • Looks identical
    • Medium light · Cool undertone

    $32

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32.0 Tan Bronze

    • Looks identical
    • Medium light · Cool undertone

    $30

  4. Laura Mercier Flawless Fusion Ultra-Longwear Concealer

    3.5N

    Laura Mercier Flawless Fusion Ultra-Longwear Concealer, shade 3.5N

    • Close colour
    • Medium light · Neutral undertone

    $33

  5. Rare Beauty Liquid Touch Brightening Concealer

    330N

    Rare Beauty Liquid Touch Brightening Concealer, shade 330N

    • Very close colour
    • Light medium · Neutral · neutral pink undertone

    $24

  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    7

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 7

    • Looks identical
    • Medium light · Warm · peach undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Medium, against Essence Foundation Stick in 180. Every attribute compared, with its share of the score.

ComparedYour shade180Closest matchNeutral MediumScore
Shade match55% of overall95
Colour93#d5a284#d09e7dVery close colourColour difference 1.7 (0 is identical)
Depth96Medium lightMedium lightSameDepth difference: 2.3
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveCombination, oilyBoth marketed for combination/​oily skin
Overall match 82/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Medium.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims a blurring effect
  • Adds SPF 40

Different

  • Not marketed for dry/normal/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapUnknown-based vs water-based; silicone moderate vs high

Where to buy Neutral Medium

Match price
$39Ulta BeautyUlta Beauty
Costs $32.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.