Beautler.Your beauty butler

Foundation Stick 190 dupes and alternatives Essence

Medium light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form, with no drying alcohol.

  • 5 matches have no formulation listed and are not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation Light Medium Cool 3

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
190Change shade
Depth and undertone: Medium light · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Clinique
Light Medium Cool 3
Depth and undertone: Medium light · Cool
Finish and coverage: Natural · Light coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$49Ulta BeautyUlta Beauty
Costs $42.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Tarte Face Tape Full Coverage Foundation 37N Medium-Tan Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
190Change shade
Depth and undertone: Medium light · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Tarte
37N Medium-Tan Neutral
Depth and undertone: Medium light · Cool
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
81
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Best price
$42SephoraSephora
Costs $35.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $69Ulta BeautyUlta Beauty(product price)Costs $62.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Contains listed fragrance

    Retailer shade note: intense medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  2. Shade match 86
    $69Ulta BeautyUlta Beauty(product price)Costs $62.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Contains listed fragrance

    Retailer shade note: dark-medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  3. Shade match 91
    $54SephoraSephoraCosts $47.01 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Slightly deeperNatural rather than matte finish

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $49Ulta BeautyUlta Beauty(product price)Costs $42.01 more

    Matches: Very close colourSame cool undertoneClaims 12-hour wear

    Differences: Natural rather than matte finishLight rather than medium coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  5. #7 · Yepoda

    The Dewy Day

    4C
    Shade match 93
    $39SephoraSephoraCosts $32.01 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishBuildable rather than medium coverageNot marketed for combination/oily skin

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · Not marketed for combination/oily skin

    Retailer shade note: Medium shade with cool undertones

    Medium confidence· Digital match

    View match
  6. Shade match 86
    $54SephoraSephoraCosts $47.01 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    107.5 Ivory Beige
    Shade match 84
    $10.43WalmartWalmartCosts $3.44 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC27
    Shade match 77
    $39SephoraSephoraCosts $32.01 more

    Matches: Very close colourSame matte finishClaims 24-hour wear

    Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for combination/dry/sensitive skin

    Retailer shade note: medium with soft peachy undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 190 (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral

    • Very close colour
    • Medium light · Cool undertone

    $32

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32.0 Tan Bronze

    • Very close colour
    • Medium light · Cool undertone

    $30

  3. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Very close colour
    • Medium light · Cool · pink undertone

    $24

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Apricot 5.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Apricot 5.5

    • Very close colour
    • Medium light · Cool · rosy undertone

    $39

  5. NARS Radiant Creamy Concealer

    Chestnut

    NARS Radiant Creamy Concealer, shade Chestnut

    • Very close colour
    • Medium · Cool undertone

    $36

  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.25

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.25

    • Close colour
    • Light medium · Cool · pink undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Light Medium Cool 3, against Essence Foundation Stick in 190. Every attribute compared, with its share of the score.

ComparedYour shade190Closest shade matchLight Medium Cool 3Score
Shade match55% of overall99
Colour99#d9a082#da9f81Looks identicalColour difference 0.5 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, dry, oilyBoth marketed for combination/​dry/​oily skin
Overall match 80/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Light Medium Cool 3.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Light rather than medium coverage
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • Adds SPF 45

Different

  • Natural finish instead of matte
  • Not marketed for normal/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 45
OverlapUnknown-based vs water-based; silicone moderate vs high

Why the closest overall alternative works

Tarte Face Tape Full Coverage Foundation in 37N Medium-Tan Neutral, against Essence Foundation Stick in 190. Every attribute compared, with its share of the score.

ComparedYour shade190Closest overall alternative37N Medium-Tan NeutralScore
Shade match55% of overall95
Colour91#d9a082#dca07bVery close colourColour difference 2.1 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.3
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 81/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 37N Medium-Tan Neutral.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Where to buy

Closest shade match

Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation Light Medium Cool 3

Match price
$49Ulta BeautyUlta Beauty
Costs $42.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Tarte Face Tape Full Coverage Foundation 37N Medium-Tan Neutral

Best price
$42SephoraSephora
Costs $35.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.