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Foundation Stick 190 dupes and alternatives Essence

Medium light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol3Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches made for normal skin, with buildable coverage.

Closest shade match: Yepoda The Dewy Day 4C

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
190Change shade
Depth and undertone: Medium light · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Yepoda
4C
Depth and undertone: Medium light · Cool
Finish and coverage: Natural · Buildable coverage
Shade match
93out of 100
Colour
90
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $32.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 10 Nude

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
190Change shade
Depth and undertone: Medium light · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
NYX Professional Makeup
10 Nude
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
50
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$14.99TargetTarget
Costs $8 more

Your shade $6.99 at Ulta Beauty

TargetView at Target

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Chanel

    ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    B40
    Shade match 87
    $69Ulta BeautyUlta Beauty(product price)Costs $62.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Contains listed fragrance

    Retailer shade note: intense medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · Chanel

    ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    B50
    Shade match 86
    $69Ulta BeautyUlta Beauty(product price)Costs $62.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Contains listed fragrance

    Retailer shade note: dark-medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    17 Medium Olive
    Shade match 77
    $14.97WalmartWalmartCosts $7.98 more

    Matches: Very close colourSame matte finish

    Differences: Slightly deeperOlive rather than cool undertoneBuildable rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    50
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Olive rather than cool undertone · Buildable rather than medium coverage · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 190 (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral

    • Very close colour
    • Medium light · Cool undertone

    $32

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32.0 Tan Bronze

    • Very close colour
    • Medium light · Cool undertone

    $30

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Very close colour
    • Medium light · Cool · pink undertone

    $24

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Apricot 5.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Apricot 5.5

    • Very close colour
    • Medium light · Cool · rosy undertone

    $39

    SephoraView at Sephora
  5. NARS Radiant Creamy Concealer

    Chestnut

    NARS Radiant Creamy Concealer, shade Chestnut

    • Very close colour
    • Medium · Cool undertone

    $36

    SephoraView at Sephora
  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.25

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.25

    • Close colour
    • Light medium · Cool · pink undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Yepoda The Dewy Day in 4C, against Essence Foundation Stick in 190. Every attribute compared, with its share of the score.

ComparedYour shade190Closest shade match4CScore
Shade match55% of overall93
Colour90#d9a082#d9a789Very close colourColour difference 2.4 (0 is identical)
Depth96Medium lightMedium lightSameDepth difference: 2.6
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 77/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Yepoda The Dewy Day in 4C.

Same or better

  • Very close colour
  • Same cool undertone
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone moderate vs none
View full match

Why the closest overall alternative works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 10 Nude, against Essence Foundation Stick in 190. Every attribute compared, with its share of the score.

ComparedYour shade190Closest overall alternative10 NudeScore
Shade match55% of overall87
Colour92#d9a082#dba17dVery close colourColour difference 1.9 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone65Cool · rosyNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, normal, oilyBoth marketed for combination/​normal/​oily skin
Overall match 83/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 10 Nude.

Same or better

  • Very close colour
  • Same matte finish
  • Buildable rather than medium coverage

Different

  • Neutral rather than cool undertone
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

Yepoda The Dewy Day 4C

Best price
$39SephoraSephora
Costs $32.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 10 Nude

Best price
$14.99TargetTarget
Costs $8 more

Your shade $6.99 at Ulta Beauty

TargetView at Target

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.