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Foundation Stick 190 dupes and alternatives Essence

Medium light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free8No drying alcohol8Vegan3Cruelty-free3Oil-free0With SPF3Mineral1

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Only showing matches with full coverage, with a matte finish.

Closest shade matchClosest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium 30 Cool

The equivalent shade and the most similar foundation overall.

Your shade
Essence
190Change shade
Depth and undertone: Medium light · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
bareMinerals
Medium 30 Cool
Depth and undertone: Medium light · Cool · pink
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
79
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
95out of 100
Colour
93
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
Costs $38.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Juvia's Place

    I am Magic Powder Foundation

    Havana - Medium 2
    Shade match 89
    $20Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Near-identical swatch colourSame matte finishClaims long-wearing

    Differences: Neutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  2. #3 · Tarte

    Face Tape Full Coverage Foundation

    37N Medium-Tan Neutral
    Shade match 95
    $42SephoraSephoraCosts $35.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW25
    Shade match 93
    $39SephoraSephoraCosts $32.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: rosy beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  4. #5 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC27
    Shade match 88
    $39SephoraSephoraCosts $32.01 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: beige with neutral undertone for light to medium skin

    Medium confidence· Digital match

    View match
  5. #6 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    2N26 Sand
    Shade match 86
    $45SephoraSephoraCosts $38.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: medium skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F11.5C
    Shade match 73
    $8Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Very close colourSame matte finish

    Differences: Slightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    73
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage

    Retailer shade note: medium or tan skin tones with a warm red undertone

    Medium confidence· Digital match

    View match
  7. #8 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    107.5 Ivory Beige
    Shade match 84
    $10.43WalmartWalmartCosts $3.44 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  8. #9 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 78
    $14.59TargetTargetCosts $7.60 more

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Slightly deeperFull rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage

    Low confidence· Digital match

    View match
  9. #10 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC27
    Shade match 77
    $39SephoraSephoraCosts $32.01 more

    Matches: Very close colourSame matte finishClaims 24-hour wear

    Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for combination/dry/sensitive skin

    Retailer shade note: medium with soft peachy undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 190 (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral

    • Very close colour
    • Medium light · Cool undertone

    $32

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32.0 Tan Bronze

    • Very close colour
    • Medium light · Cool undertone

    $30

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Very close colour
    • Medium light · Cool · pink undertone

    $24

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Apricot 5.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Apricot 5.5

    • Very close colour
    • Medium light · Cool · rosy undertone

    $39

    SephoraView at Sephora
  5. NARS Radiant Creamy Concealer

    Chestnut

    NARS Radiant Creamy Concealer, shade Chestnut

    • Very close colour
    • Medium · Cool undertone

    $36

    SephoraView at Sephora
  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.25

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.25

    • Close colour
    • Light medium · Cool · pink undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium 30 Cool, against Essence Foundation Stick in 190. Every attribute compared, with its share of the score.

ComparedYour shade190Closest matchMedium 30 CoolScore
Shade match55% of overall95
Colour93#d9a082#dba687Very close colourColour difference 1.8 (0 is identical)
Depth96Medium lightMedium lightSameDepth difference: 2.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium 30 Cool.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel
  • Adds SPF 20

Different

  • Contains alcohol

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedSPF 20
OverlapUnknown-based vs water-based; silicone moderate vs high
View full match

Where to buy Medium 30 Cool

Match price
$45Ulta BeautyUlta Beauty
Costs $38.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.