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Foundation Stick 20 dupes and alternatives Essence

Very fair · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F0.5C

The equivalent shade and the most similar foundation overall.

Your shade
Essence
20Change shade
Depth and undertone: Very fair · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Revolution Beauty
F0.5C
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
91
Wear (Wear & performance)
50
Skin (Skin suitability)
100
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 97
    $39.50Ulta BeautyUlta BeautyCosts $32.51 more

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: for very fair cool skin with a pink hue

    Medium confidence· Digital match

    View match
  2. Shade match 96
    $39.50Ulta BeautyUlta Beauty(product price)Costs $32.51 more

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: for fair cool skin with a pink hue

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $39.50Ulta BeautyUlta BeautyCosts $32.51 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: for very light cool skin with a pink hue

    Medium confidence· Digital match

    View match
  4. #5 · Tarte

    Face Tape Full Coverage Foundation

    12B Fair Beige
    Shade match 98
    $42SephoraSephoraCosts $35.01 more

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    98
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  5. #6 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Alabaster
    Shade match 93
    $11.97WalmartWalmartCosts $4.98 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage

    Medium confidence· Digital match

    View match
  6. Shade match 94
    $45Ulta BeautyUlta BeautyCosts $38.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than medium coverageContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · Contains drying alcohol

    Retailer shade note: for very fair cool skin with a pink hue

    Medium confidence· Digital match

    View match
  7. #8 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F0.5C
    Shade match 89
    $14Ulta BeautyUlta Beauty(product price)Costs $7.01 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Slightly deeperBuildable rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Buildable rather than medium coverage

    Retailer shade note: fair or light skin tones with a cool pink undertone

    Medium confidence· Digital match

    View match
  8. #9 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 1.5
    Shade match 93
    $38Ulta BeautyUlta Beauty(product price)Costs $31.01 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Light-medium rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Light-medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Light-medium rather than medium coverage

    Retailer shade note: fair cool

    Medium confidence· Digital match

    View match
  9. Shade match 97
    $50SephoraSephoraCosts $43.01 more

    Matches: Near-identical swatch colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for dry/oily skin

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for dry/oily skin

    Retailer shade note: Extra light with cool undertones

    Medium confidence· Digital match

    View match
  10. #11 · R.E.M. Beauty

    Sweetener Foundation

    fair 4 c
    Shade match 91
    $35Ulta BeautyUlta Beauty(product price)Costs $28.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Buildable rather than medium coverageNot marketed for dry/normal/oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than medium coverage · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: fair with cool pink undertones

    Medium confidence· Digital match

    View match
  11. Shade match 89
    $40Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Same cool undertoneSame matte finishClaims a skin-like finish

    Differences: Slightly deeperFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  12. #13 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    1C1 Cool Vanille
    Shade match 92
    $54SephoraSephoraCosts $47.01 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  13. Shade match 95
    $52SephoraSephoraCosts $45.01 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  14. #15 · Tarte

    Face Tape Full Coverage Foundation

    18B Fair-Light Beige
    Shade match 88
    $42SephoraSephoraCosts $35.01 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair to light skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 20 (Very fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    3 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 3 Fair

    • Very close colour
    • Very fair · Cool undertone

    $36

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.6 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.6 C

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

  3. Tarte Shape Tape Full Coverage Matte Concealer

    12B fair beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12B fair beige

    • Close colour
    • Very fair · Cool · pink undertone

    $32

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5C

    • Close colour
    • Very fair · Cool undertone

    $38

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Marshmallow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Marshmallow

    • Close colour
    • Very fair · Cool · rosy undertone

    $36

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    095

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 095

    • Close colour
    • Very fair · Cool undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F0.5C, against Essence Foundation Stick in 20. Every attribute compared, with its share of the score.

ComparedYour shade20Closest matchF0.5CScore
Shade match55% of overall98
Colour97#f4d4c9#f5d3c9Looks identicalColour difference 0.9 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.2
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F0.5C.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Where to buy F0.5C

Match price
$8Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.