Deep tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
8 of 30 matches
Only showing matches with medium coverage, without talc, alcohol denat or coconut oil.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $6.99 at Ulta Beauty
Doll 10 Doll Skin Genius Serum Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVS
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $5.01 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta Beauty
SephoraCosts $25.01 moreMatches: Near-identical swatch colourSame medium coverageClaims long-wearing
Differences: Neutral rather than warm undertoneNatural rather than matte finishNot marketed for combination/normal/oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance
Retailer shade note: neutral saddle brown
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $35.01 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than warm undertoneNatural rather than matte finishNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Not marketed for oily/sensitive skin
Medium confidence· Digital match
Tarte CC color-correcting tinted serum
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $28.01 moreMatches: Near-identical swatch colourSame medium coverageClaims a skin-like finish
Differences: Neutral rather than warm undertoneNatural rather than matte finishNot marketed for combination/oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Not marketed for combination/oily/sensitive skin
Retailer shade note: medium deep
Medium confidence· Digital match
Urban Decay Hydromaniac Hydrating Dewy Foundation
Every store that sells this shade · prices as last checked
Sephora$35View at Sephora
Macy's$35View at Macy'sSephoraCosts $37.01 moreMatches: Same medium coverageClaims long-wearingClaims transfer resistance
Differences: Neutral rather than warm undertoneNatural rather than matte finishNot marketed for oily/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Not marketed for oily/sensitive skin
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $53.01 moreMatches: Very close colourSame medium coverageClaims 12-hour wear
Differences: Neutral rather than warm undertoneRadiant rather than matte finishNot marketed for oily/sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Not marketed for oily/sensitive skin
Retailer shade note: medium deep, neutral
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyThe closest shade to Essence Foundation Stick 210 (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
43.0 Deep Honey
$30
480W
$24
Café
495 Suede W
$32
32 Medium Golden
$32
Deep Golden
$12
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Doll 10 Doll Skin Genius Serum Skin Tint in Tan/Deep, against Essence Foundation Stick in 210. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Doll 10 Doll Skin Genius Serum Skin Tint in Tan/Deep.
3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Super-Blendable Foundation in W9.5 Warm Deep, against Essence Foundation Stick in 210. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Super-Blendable Foundation in W9.5 Warm Deep.
4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Doll 10 Doll Skin Genius Serum Skin Tint Tan/Deep
Ulta BeautyYour shade $6.99 at Ulta Beauty
L'Oréal Paris True Match Super-Blendable Foundation W9.5 Warm Deep
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
