Foundation Stick 220 dupes and alternatives Essence
Tan · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
Finish
- Matte0
- Natural matte0
- Natural1
Formulation
- Liquid1
- Stick0
- Powder0
- Cushion0
- Gel0
Skin type
- Dry1
- Normal1
- Combination0
- Oily0
- Sensitive1
Preferences
SortSort byOverall match
1 of 30 matches
Only showing matches made for sensitive skin, with light coverage, without silicones.
- 3 matches have no skin type listed and are not shown.
- 1 match has no ingredient list listed and is not shown.
Closest shade matchClosest overall alternative: Tower 28 Beauty SunnyDays Skin Tint 35 Point Dume
The equivalent shade and the most similar foundation overall.

- Overall match
- 73out of 100
- Shade (Shade match)
- 89
- Finish (Finish & visual result)
- 61
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 60
- Shade match
- 89out of 100
- Colour
- 97
- Depth
- 99
- Undertone
- 65
Your shade $6.99 at Ulta Beauty
Where to buy 35 Point Dume
Tower 28 Beauty SunnyDays Skin Tint
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Essence Foundation Stick 220 (Tan · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
40.5 Deep
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep
- Close colour
- Tan · Cool undertone
$30

Hazelnut

440C
Rare Beauty Liquid Touch Brightening Concealer, shade 440C
- Very close colour
- Tan · Neutral · neutral pink undertone
$24
19NC
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 19NC
- Close colour
- Tan · Neutral · neutral pink undertone
$30

31 Medium Neutral
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 31 Medium Neutral
- Very close colour
- Tan · Neutral undertone
$32
W9.5
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Tower 28 Beauty SunnyDays Skin Tint in 35 Point Dume, against Essence Foundation Stick in 220. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Tower 28 Beauty SunnyDays Skin Tint in 35 Point Dume.
Same or better
- Near-identical swatch colour
- Light rather than medium coverage
- Claims a skin-like finish
- Claims colour stability
- Claims a lightweight feel
- Adds SPF 30
Different
- Neutral rather than cool undertone
- Natural finish instead of matte
- Not marketed for combination/oily skin
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Where to buy 35 Point Dume
Your shade $6.99 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.