Foundation Stick 230 dupes and alternatives Essence
Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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2 of 30 matches
Only showing matches with buildable coverage, in liquid form, without alcohol denat.
- 7 matches have no formulation listed and are not shown.
Closest shade match: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 54 Medium Dark
The equivalent shade: scored on colour, depth and undertone only.
- Shade match
- 93out of 100
- Colour
- 90
- Depth
- 96
- Undertone
- 100
Ulta BeautyYour shade $6.99 at Ulta Beauty
Where to buy 54 Medium Dark
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$56View at Ulta BeautyClosest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD121
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
- Overall match
- 83out of 100
- Shade (Shade match)
- 91
- Finish (Finish & visual result)
- 89
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 100
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced
Where to buy BD121
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Essence Foundation Stick 230 (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
12.5 Tan-Deep
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12.5 Tan-Deep
- Very close colour
- Tan · Neutral · neutral golden undertone
$36
Deep Golden
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden
- Looks identical
- Tan · Warm · golden undertone
$12
N10
L'Oréal Paris True Match Radiant Serum Concealer, shade N10
- Close colour
- Deep tan · Neutral undertone
$16.99
Cinnamon
Amande
6 Neutral
Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral
- Close colour
- Tan · Neutral undertone
$42
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 54 Medium Dark, against Essence Foundation Stick in 230. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 54 Medium Dark.
Same or better
- Very close colour
- Same neutral undertone
- Buildable rather than medium coverage
- Claims a skin-like finish
- Claims a blurring effect
- Claims long-wearing
- Claims colour stability
- Claims a lightweight feel
- Adds SPF 30
Different
- Radiant finish instead of matte
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD121, against Essence Foundation Stick in 230. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD121.
Same or better
- Near-identical swatch colour
- Same matte finish
- Buildable rather than medium coverage
- Claims a blurring effect
- Claims 24-hour wear
- Claims a lightweight feel
Different
- Slightly warmer undertone
- Fragrance is listed in the formula
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 54 Medium Dark
Ulta BeautyYour shade $6.99 at Ulta Beauty
Closest overall alternative
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD121
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.