Foundation Stick 230 dupes and alternatives Essence
Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 4 applied
Coverage
- Light0
- Medium1
- Full0
- Buildable1
Finish
- Matte0
- Natural matte0
- Natural1
- Radiant0
Skin type
- Dry1
- Normal1
- Combination1
- Oily0
- Sensitive0
Preferences
SortSort byOverall match
1 of 30 matches
Only showing matches with medium coverage, in liquid form, without talc or silicones.
- 7 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: Sephora Collection Best Skin Ever Liquid Foundation 29N
The equivalent shade and the most similar foundation overall.

- Overall match
- 79out of 100
- Shade (Shade match)
- 92
- Finish (Finish & visual result)
- 76
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 60
- Shade match
- 92out of 100
- Colour
- 87
- Depth
- 99
- Undertone
- 100
Your shade $6.99 at Ulta Beauty
Where to buy 29N
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Essence Foundation Stick 230 (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
12.5 Tan-Deep
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12.5 Tan-Deep
- Very close colour
- Tan · Neutral · neutral golden undertone
$36
Deep Golden
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden
- Looks identical
- Tan · Warm · golden undertone
$12
N10
L'Oréal Paris True Match Radiant Serum Concealer, shade N10
- Close colour
- Deep tan · Neutral undertone
$16.99
Cinnamon

Amande
6 Neutral
Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral
- Close colour
- Tan · Neutral undertone
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Sephora Collection Best Skin Ever Liquid Foundation in 29N, against Essence Foundation Stick in 230. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Sephora Collection Best Skin Ever Liquid Foundation in 29N.
Same or better
- Very close colour
- Same neutral undertone
- Same medium coverage
- Claims long-wearing
- Claims transfer resistance
- Claims a lightweight feel
Different
- Natural finish instead of matte
- Not marketed for oily/sensitive skin
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Where to buy 29N
Your shade $6.99 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.