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Foundation Stick 240 dupes and alternatives Essence

Deep tan · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan3Cruelty-free1Oil-free0With SPF0Mineral1

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3 of 30

Only showing matches with medium coverage, in liquid form, without talc or alcohol denat.

  • 8 matches have no formulation listed and are not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Tarte CC color-correcting tinted serum Rich

The equivalent shade and the most similar foundation overall.

Your shade
Essence
240Change shade
Depth and undertone: Deep tan · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Tarte
Rich
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
72out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
70
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
82out of 100
Colour
85
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $35.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    5N2 Cardamom
    Shade match 74
    $54SephoraSephoraCosts $47.01 more

    Matches: Same medium coverageClaims a blurring effectClaims 12-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    74
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Urban Decay

    Hydromaniac Hydrating Dewy Foundation

    61
    Shade match 77
    $35SephoraSephoraCosts $28.01 more

    Matches: Same medium coverageClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for combination/oily/sensitive skin

    Retailer shade note: medium deep

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 240 (Deep tan · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Café

    NARS Radiant Creamy Concealer, shade Café

    • Looks identical
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  2. Rare Beauty Liquid Touch Brightening Concealer

    470C

    Rare Beauty Liquid Touch Brightening Concealer, shade 470C

    • Close colour
    • Tan · Cool undertone

    $24

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Hazelnut

    NARS Soft Matte Complete Concealer, shade Hazelnut

    • Close colour
    • Deep tan · Cool undertone

    $36

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Very close colour
    • Deep tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Slight colour difference
    • Tan · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Slight colour difference
    • Deep tan

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte CC color-correcting tinted serum in Rich, against Essence Foundation Stick in 240. Every attribute compared, with its share of the score.

ComparedYour shade240Closest matchRichScore
Shade match55% of overall82
Colour85#a16a55#a2674aVery close colourColour difference 3.0 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.2
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone65Cool · rosyNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 72/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte CC color-correcting tinted serum in Rich.

Same or better

  • Very close colour
  • Same medium coverage
  • Claims a blurring effect
  • Claims 16-hour wear
  • Claims a lightweight feel

Different

  • Neutral rather than cool undertone
  • Natural finish instead of matte
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high
View full match

Where to buy Rich

Best price
$42SephoraSephora
Costs $35.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.