Beautler.Your beauty butler

Foundation Stick 240 dupes and alternatives Essence

Deep tan · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0
  • Serum0

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free1With SPF0Mineral0

Avoid an ingredient

Sort

2 of 30

Only showing matches made for normal skin, with light coverage, without talc.

  • 1 match has no skin type listed and is not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris Lumi Le Glow Skin Tint 320 Cool

The equivalent shade and the most similar foundation overall.

Your shade
Essence
240Change shade
Depth and undertone: Deep tan · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
L'Oréal Paris
320 Cool
Depth and undertone: Deep tan · Cool
Finish and coverage: Radiant · Light coverage
Overall match
70out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
42
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
89out of 100
Colour
81
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16.99Ulta BeautyUlta Beauty
Costs $10 more

Your shade $6.99 at Ulta Beauty · lowest price $13.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Laura Mercier

    Tinted Blur Balm Skin Tint

    Shade 05
    Shade match 73
    $44SephoraSephoraCosts $37.01 more

    Matches: Same matte finishClaims a blurring effectClaims 12-hour wear

    Differences: Slightly lighterSlightly warmer undertoneLight rather than medium coverage

    Score details
    Shade match
    73
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Light rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: Medium Deep with neutral warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 240 (Deep tan · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Café

    NARS Radiant Creamy Concealer, shade Café

    • Looks identical
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  2. Rare Beauty Liquid Touch Brightening Concealer

    470C

    Rare Beauty Liquid Touch Brightening Concealer, shade 470C

    • Close colour
    • Tan · Cool undertone

    $24

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Hazelnut

    NARS Soft Matte Complete Concealer, shade Hazelnut

    • Close colour
    • Deep tan · Cool undertone

    $36

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Very close colour
    • Deep tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Slight colour difference
    • Tan · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Slight colour difference
    • Deep tan

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Lumi Le Glow Skin Tint in 320 Cool, against Essence Foundation Stick in 240. Every attribute compared, with its share of the score.

ComparedYour shade240Closest match320 CoolScore
Shade match55% of overall89
Colour81#a16a55#9e6b4eClose colourColour difference 3.5 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.4
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 70/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Lumi Le Glow Skin Tint in 320 Cool.

Same or better

  • Same cool undertone
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeWater-based, low silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs low
View full match

Where to buy 320 Cool

Match price
$16.99Ulta BeautyUlta Beauty
Costs $10 more

Your shade $6.99 at Ulta Beauty · lowest price $13.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.