Foundation Stick 240 dupes and alternatives Essence
Deep tan · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
Finish
- Matte1
- Natural0
- Radiant0
Formulation
- Liquid0
- Stick0
- Powder1
- Cushion0
- Serum0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc0
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches made for sensitive skin, with full coverage.
- 1 match has no skin type listed and is not shown.
Closest shade matchClosest overall alternative: Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 370
The equivalent shade and the most similar foundation overall.
- Overall match
- 83out of 100
- Shade (Shade match)
- 89
- Finish (Finish & visual result)
- 91
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 100
- Shade match
- 89out of 100
- Colour
- 90
- Depth
- 95
- Undertone
- 85
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart
Where to buy 370
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
Walgreens$15.99View at WalgreensLooking for a concealer in your shade?
The closest shade to Essence Foundation Stick 240 (Deep tan · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Café
470C
Hazelnut
43.0 Deep Honey
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey
- Very close colour
- Deep tan · Warm undertone
$30
W9.5
L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5
- Slight colour difference
- Tan · Cool undertone
$16.99
055 Hazelnut
Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut
- Slight colour difference
- Deep tan
$10.99
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 370, against Essence Foundation Stick in 240. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 370.
Same or better
- Very close colour
- Similar undertone (neutral vs cool)
- Same matte finish
- Full rather than medium coverage
- Claims 24-hour wear
- Claims transfer resistance
- Claims a lightweight feel
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Where to buy 370
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.