Foundation Stick 240 dupes and alternatives Essence
Deep tan · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
Finish
- Matte0
- Natural0
- Radiant1
Formulation
- Liquid0
- Stick0
- Powder0
- Cushion0
- Serum0
Preferences
Avoid an ingredient
SortSort byOverall match
1 of 30 matches
Only showing matches made for sensitive skin, with light coverage.
- 1 match has no skin type listed and is not shown.
Closest shade matchClosest overall alternative: L'Oréal Paris Lumi Le Glow Skin Tint 320 Cool
The equivalent shade and the most similar foundation overall.
- Overall match
- 70out of 100
- Shade (Shade match)
- 89
- Finish (Finish & visual result)
- 42
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 100
- Shade match
- 89out of 100
- Colour
- 81
- Depth
- 99
- Undertone
- 100
Ulta BeautyYour shade $6.99 at Ulta Beauty · lowest price $13.97 at Walmart
Where to buy 320 Cool
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Walmart$13.97View at Walmart
Target$13.99View at TargetUlta Beauty$16.99View at Ulta Beauty
Walgreens$16.99View at Walgreens
CVS$16.99View at CVSLooking for a concealer in your shade?
The closest shade to Essence Foundation Stick 240 (Deep tan · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Café
470C
Hazelnut
43.0 Deep Honey
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey
- Very close colour
- Deep tan · Warm undertone
$30
W9.5
L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5
- Slight colour difference
- Tan · Cool undertone
$16.99
055 Hazelnut
Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut
- Slight colour difference
- Deep tan
$10.99
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
L'Oréal Paris Lumi Le Glow Skin Tint in 320 Cool, against Essence Foundation Stick in 240. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To L'Oréal Paris Lumi Le Glow Skin Tint in 320 Cool.
Same or better
- Same cool undertone
- Light rather than medium coverage
- Claims a skin-like finish
- Claims a blurring effect
- Claims a lightweight feel
Different
- Small colour difference on the swatch
- Radiant finish instead of matte
Ingredients (information only, not scored)
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
Where to buy 320 Cool
Ulta BeautyYour shade $6.99 at Ulta Beauty · lowest price $13.97 at Walmart
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.