Beautler.Your beauty butler

Foundation Stick 240 dupes and alternatives Essence

Deep tan · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0
  • Serum0

Preferences

Avoid an ingredient

Sort

1 of 30

Only showing matches with medium coverage, with a radiant finish.

  • 1 match has no finish listed and is not shown.

Closest shade matchClosest overall alternative: Tarte Maracuja Juicy Glow Tint 45N Tan Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Essence
240Change shade
Depth and undertone: Deep tan · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Tarte
45N Tan Neutral
Depth and undertone: Deep tan · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
70out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
50
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
84out of 100
Colour
74
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $35.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 240 (Deep tan · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Café

    NARS Radiant Creamy Concealer, shade Café

    • Looks identical
    • Deep tan · Neutral undertone

    $36

  2. Rare Beauty Liquid Touch Brightening Concealer

    470C

    Rare Beauty Liquid Touch Brightening Concealer, shade 470C

    • Close colour
    • Tan · Cool undertone

    $24

  3. NARS Soft Matte Complete Concealer

    Hazelnut

    NARS Soft Matte Complete Concealer, shade Hazelnut

    • Close colour
    • Deep tan · Cool undertone

    $36

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Very close colour
    • Deep tan · Warm undertone

    $30

  5. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Slight colour difference
    • Tan · Cool undertone

    $16.99

  6. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Slight colour difference
    • Deep tan

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Maracuja Juicy Glow Tint in 45N Tan Neutral, against Essence Foundation Stick in 240. Every attribute compared, with its share of the score.

ComparedYour shade240Closest match45N Tan NeutralScore
Shade match55% of overall84
Colour74#a16a55#a46343Close colourColour difference 4.4 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.3
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 70/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Maracuja Juicy Glow Tint in 45N Tan Neutral.

Same or better

  • Same cool undertone
  • Same medium coverage
  • Claims a blurring effect
  • Claims 16-hour wear
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs moderate

Where to buy 45N Tan Neutral

Match price
$42Ulta BeautyUlta Beauty
Costs $35.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.