Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
24 of 31 matches
Only showing matches made for combination skin, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $6.99 at Ulta Beauty
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $65.01 moreMatches: Same neutral undertoneSame medium coverageClaims a lightweight feel
Differences: Natural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta Beauty
SephoraCosts $37.01 moreMatches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Light rather than medium coverageNot marketed for dry/sensitive skin
Close colour · Matte · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Light rather than medium coverage · Not marketed for dry/sensitive skin
Retailer shade note: Deep with neutral undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraSephoraCosts $48.01 moreMatches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Full rather than medium coverageNot marketed for dry/sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin
Retailer shade note: D4.5 - Deep with neutral undertone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $32.01 moreMatches: Same neutral undertoneSame matte finishSame medium coverage
Differences: Not marketed for normal/sensitive skinContains drying alcohol
Close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for normal/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $28.01 moreMatches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Buildable rather than medium coverageNot marketed for dry/normal/oily/sensitive skin
Close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Buildable rather than medium coverage · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $37.01 moreMatches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Slightly deeperLight rather than medium coverageNot marketed for dry/sensitive skin
Close colour · Matte · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Light rather than medium coverage · Not marketed for dry/sensitive skin
Retailer shade note: Deep with neutral cool undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta BeautyCosts $35.01 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for dry/normal/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for dry/normal/sensitive skin
Retailer shade note: for deep skin with neutral copper undertones
Medium confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta BeautyCosts $14.01 moreMatches: Same neutral undertoneClaims a skin-like finishClaims long-wearing
Differences: Natural rather than matte finishBuildable rather than medium coverageNot marketed for sensitive skin
Close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetUlta BeautyCosts $35.51 moreMatches: Same neutral undertoneSame matte finishClaims a skin-like finish
Differences: Full rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: for deep skin with cool neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautySephoraCosts $41.01 moreMatches: Same neutral undertoneSame medium coverageClaims long-wearing
Differences: Slightly lighterNatural rather than matte finishNot marketed for oily/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Not marketed for oily/sensitive skin
Retailer shade note: dark deep with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Costs $47.01 moreMatches: Same matte finishClaims a blurring effectClaims 16-hour wear
Differences: Slightly cooler undertoneBuildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)Costs $9.01 moreMatches: Same matte finishSame medium coverageClaims a skin-like finish
Differences: Slightly cooler undertone
Close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta BeautyCosts $39.01 moreMatches: Same neutral undertoneSame matte finishClaims a skin-like finish
Differences: Full rather than medium coverageNot marketed for dry/normal/oily/sensitive skinContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry/normal/oily/sensitive skin · Contains listed fragrance
Retailer shade note: Deep tan with red-golden undertones
Medium confidence· Digital match
Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautySephoraCosts $42.01 moreMatches: Same neutral undertoneSame matte finishClaims a skin-like finish
Differences: Slightly lighterFull rather than medium coverageNot marketed for dry/sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: tan skin with neutral undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephoraCosts $48.01 moreMatches: Same neutral undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finishNot marketed for oily/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin
Retailer shade note: D4.5 - deep with neutral undertone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta BeautyCosts $5.01 moreMatches: Same neutral undertoneSame medium coverageClaims a skin-like finish
Differences: Slightly lighterNatural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish
Retailer shade note: neutral
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephoraCosts $33.01 moreMatches: Same matte finishSame medium coverageClaims a blurring effect
Differences: Slightly cooler undertoneNot marketed for dry/sensitive skinContains drying alcohol
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: deep cool
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $47.01 moreMatches: Same matte finishClaims a blurring effectClaims long-wearing
Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for dry/sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin
Retailer shade note: deeper brown w/ red undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautySephoraCosts $62.01 moreMatches: Same matte finishClaims 24-hour wearClaims transfer resistance
Differences: Slightly deeperSlightly cooler undertoneFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta BeautyCosts $38.01 moreMatches: Claims 16-hour wearClaims transfer resistanceClaims not settling into lines
Differences: Slightly cooler undertoneNatural rather than matte finishFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Full rather than medium coverage
Retailer shade note: level-two tan with a cool undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beauty$45View at Ulta Beauty
WalmartCosts $6.98 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishLight rather than medium coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Walmart$13.97View at WalmartUlta Beauty(product price)Costs $8.01 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishLight rather than medium coverageContains listed fragrance
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · Contains listed fragrance
Retailer shade note: For deep skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15 · product priceView at Ulta BeautyShowing 12 of 22 matches
The closest shade to Essence Foundation Stick 260 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
15 Deep
$36
44.0 Deep Natural
$30
Bronze
$11.99
540C
Chestnut
$36
Dark Coffee
$10.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 088, against Essence Foundation Stick in 260. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 088.
6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPG1 Mocha, against Essence Foundation Stick in 260. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPG1 Mocha.
6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 088
Ulta BeautyYour shade $6.99 at Ulta Beauty
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPG1 Mocha
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
