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Foundation Stick 270 dupes and alternatives Essence

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: L'Oréal Paris True Match Super-Blendable Foundation C10 Cool Deep

The equivalent shade and the most similar foundation overall.

Your shade
Essence
270Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
The match
L'Oréal Paris
C10 Cool Deep
Depth and undertone: Very deep · Cool
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
68
Wear (Wear & performance)
50
Skin (Skin suitability)
100
Shade match
96out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$13.99Ulta BeautyUlta Beauty
Costs $7 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N11 Neutral Deep
    Shade match 88
    $13.99Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    50
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $39Ulta BeautyUlta Beauty(product price)Costs $32.01 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same medium coverage

    Differences: Natural rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: deep, cool-neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep 290 C
    Shade match 93
    $49SephoraSephoraCosts $42.01 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · Dior

    Forever Hydra Nude Foundation

    7N Neutral
    Shade match 84
    $60Ulta BeautyUlta Beauty(product price)Costs $53.01 more

    Matches: Very close colourSame medium coverageClaims 24-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than matte finishContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $36SephoraSephoraCosts $29.01 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNot marketed for normal/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for normal/sensitive skin

    Retailer shade note: deep / rich - neutral

    Medium confidence· Digital match

    View match
  6. #7 · Ogee

    Complexion Perfecting Serum Foundation

    Spruce 12.75N
    Shade match 91
    $49Ulta BeautyUlta Beauty(product price)Costs $42.01 more

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Natural rather than matte finishNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: deep, bronze undertones

    Medium confidence· Digital match

    View match
  7. Shade match 85
    $46SephoraSephoraCosts $39.01 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for combination/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for combination/sensitive skin

    Retailer shade note: deep skin with neutral/deep red undertones

    Medium confidence· Digital match

    View match
  8. #9 · Tarte

    Amazonian Clay Blurring Powder Foundation

    58H rich honey
    Shade match 75
    $40Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin

    Retailer shade note: deeper skin with warm, peach undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 270 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    550 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C

    • Close colour
    • Very deep · Cool undertone

    $32

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Close colour
    • Very deep · Cool undertone

    $30

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16 Deep

    • Very close colour
    • Very deep · Neutral undertone

    $36

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  5. NARS Soft Matte Complete Concealer

    Dark Coffee

    NARS Soft Matte Complete Concealer, shade Dark Coffee

    • Close colour
    • Very deep · Neutral undertone

    $36

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Slight colour difference
    • Very deep · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris True Match Super-Blendable Foundation in C10 Cool Deep, against Essence Foundation Stick in 270. Every attribute compared, with its share of the score.

ComparedYour shade270Closest matchC10 Cool DeepScore
Shade match55% of overall96
Colour95#663a29#633627Looks identicalColour difference 1.5 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 2.1
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in C10 Cool Deep.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same medium coverage
  • Claims a skin-like finish

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high

Where to buy C10 Cool Deep

Match price
$13.99Ulta BeautyUlta Beauty
Costs $7 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.