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Foundation Stick 270 dupes and alternatives Essence

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free5No drying alcohol6Vegan2Cruelty-free1Oil-free0With SPF1Mineral0

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Only showing matches with full coverage, without talc or alcohol denat.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Sephora Collection Best Skin Ever Matte Powder Foundation 68P Deep

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
270Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
The match
Sephora Collection
68P Deep
Depth and undertone: Very deep · Cool · pink
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $17.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Milani Conceal + Perfect 2-in-1 Foundation Mocha

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
270Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
The match
Milani
Mocha
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Best price
$11.97WalmartWalmart
Costs $4.98 more

Your shade $6.99 at Ulta Beauty

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Deep Mocha
    Shade match 91
    $39SephoraSephoraCosts $32.01 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: Full rather than medium coverageNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/normal/sensitive skin

    Medium confidence· Digital match

    View match
  2. #4 · Youngblood

    BeyondBlur Skin Perfecting Foundation

    DN6
    Shade match 88
    $58Ulta BeautyUlta Beauty(product price)Costs $51.01 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims 12-hour wear

    Differences: Neutral rather than cool undertoneNatural matte rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural matte rather than matte finish · Full rather than medium coverage

    Retailer shade note: deep neutral with cool blue undertones

    Medium confidence· Digital match

    View match
  3. #5 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    560O
    Shade match 77
    $69SephoraSephoraCosts $62.01 more

    Matches: Very close colourSame matte finishClaims 24-hour wear

    Differences: Olive rather than cool undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than cool undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep with olive undertones

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW65
    Shade match 93
    $46Ulta BeautyUlta Beauty(product price)Costs $39.01 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Radiant rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage

    Retailer shade note: dark deep rich brown with red undertone for deep dark skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 270 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    550 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C

    • Close colour
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Close colour
    • Very deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16 Deep

    • Very close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. NARS Soft Matte Complete Concealer

    Dark Coffee

    NARS Soft Matte Complete Concealer, shade Dark Coffee

    • Close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Slight colour difference
    • Very deep · Cool undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Sephora Collection Best Skin Ever Matte Powder Foundation in 68P Deep, against Essence Foundation Stick in 270. Every attribute compared, with its share of the score.

ComparedYour shade270Closest shade match68P DeepScore
Shade match55% of overall98
Colour97#663a29#683d2dLooks identicalColour difference 1.0 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.6
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveNormalBoth marketed for normal skin
Overall match 81/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Matte Powder Foundation in 68P Deep.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Not marketed for combination/dry/oily/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high
View full match

Why the closest overall alternative works

Milani Conceal + Perfect 2-in-1 Foundation in Mocha, against Essence Foundation Stick in 270. Every attribute compared, with its share of the score.

ComparedYour shade270Closest overall alternativeMochaScore
Shade match55% of overall92
Colour87#663a29#683b30Very close colourColour difference 2.8 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.0
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 82/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Mocha.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims long-wearing

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high
View full match

Where to buy

Closest shade match

Sephora Collection Best Skin Ever Matte Powder Foundation 68P Deep

Best price
$24SephoraSephora
Costs $17.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Milani Conceal + Perfect 2-in-1 Foundation Mocha

Best price
$11.97WalmartWalmart
Costs $4.98 more

Your shade $6.99 at Ulta Beauty

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.