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Foundation Stick 270 dupes and alternatives Essence

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, with a matte finish, without talc.

  • 2 matches have no finish listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 450 Rich Cool

The equivalent shade and the most similar foundation overall.

Your shade
Essence
270Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
The match
L'Oréal Paris
450 Rich Cool
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
Overall match
84out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
86
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
93out of 100
Colour
90
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
Costs $12 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Amazonian Clay Blurring Powder Foundation

    58H rich honey
    Shade match 75
    $40Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin

    Retailer shade note: deeper skin with warm, peach undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 270 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    550 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C

    • Close colour
    • Very deep · Cool undertone

    $32

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Close colour
    • Very deep · Cool undertone

    $30

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16 Deep

    • Very close colour
    • Very deep · Neutral undertone

    $36

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  5. NARS Soft Matte Complete Concealer

    Dark Coffee

    NARS Soft Matte Complete Concealer, shade Dark Coffee

    • Close colour
    • Very deep · Neutral undertone

    $36

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Slight colour difference
    • Very deep · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 450 Rich Cool, against Essence Foundation Stick in 270. Every attribute compared, with its share of the score.

ComparedYour shade270Closest match450 Rich CoolScore
Shade match55% of overall93
Colour90#663a29#643426Very close colourColour difference 2.3 (0 is identical)
Depth96Very deepVery deepSameDepth difference: 2.7
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed48-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 450 Rich Cool.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same medium coverage
  • Claims a skin-like finish
  • Claims 48-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Contains alcohol denat.

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Where to buy 450 Rich Cool

Match price
$18.99Ulta BeautyUlta Beauty
Costs $12 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.