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Foundation Stick 280 dupes and alternatives Essence

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, vegan, without talc.

  • 24 matches have no vegan claim listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Ganache

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
280Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
Too Faced
Ganache
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
86
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $42.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 37

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
280Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
Urban Decay
37
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
76out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Best price
$40SephoraSephora
Costs $33.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Amazonian Clay Blurring Powder Foundation

    59N Mahogany Neutral
    Shade match 81
    $40SephoraSephoraCosts $33.01 more

    Matches: Same matte finishSame medium coverageClaims a blurring effect

    Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · Westman Atelier

    Vital Skin Medium Coverage Multi-Use Foundation Stick

    Atelier XIII
    Shade match 87
    $68SephoraSephoraCosts $61.01 more

    Matches: Same neutral undertoneSame medium coverageClaims a skin-like finish

    Differences: Natural rather than matte finishNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    50
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: Deep neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W10.5 Warm Deep
    Shade match 82
    $13.99Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 280 (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    52 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 52 Deep Neutral

    • Very close colour
    • Very deep · Neutral undertone

    $32

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16 Deep

    • Very close colour
    • Very deep · Neutral undertone

    $36

  3. Rare Beauty Liquid Touch Brightening Concealer

    560W

    Rare Beauty Liquid Touch Brightening Concealer, shade 560W

    • Very close colour
    • Very deep · Neutral · neutral golden undertone

    $24

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Very close colour
    • Very deep · Cool undertone

    $30

  5. NARS Soft Matte Complete Concealer

    Dark Coffee

    NARS Soft Matte Complete Concealer, shade Dark Coffee

    • Close colour
    • Very deep · Neutral undertone

    $36

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    550 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C

    • Close colour
    • Very deep · Cool undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Ganache, against Essence Foundation Stick in 280. Every attribute compared, with its share of the score.

ComparedYour shade280Closest shade matchGanacheScore
Shade match55% of overall91
Colour86#634338#674231Very close colourColour difference 2.9 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.2
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, dryBoth marketed for dry/​normal skin
Overall match 75/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Ganache.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability

Different

  • Natural finish instead of matte
  • Not marketed for combination/oily/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high

Why the closest overall alternative works

Urban Decay Face Bond Self Setting Waterproof Foundation in 37, against Essence Foundation Stick in 280. Every attribute compared, with its share of the score.

ComparedYour shade280Closest overall alternative37Score
Shade match55% of overall81
Colour75#634338#56362aClose colourColour difference 4.3 (0 is identical)
Depth78Very deepRich deepSome differenceDepth difference: 8.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 76/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 37.

Same or better

  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Claims a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Not marketed for dry/sensitive skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Where to buy

Closest shade match

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Ganache

Best price
$49SephoraSephora
Costs $42.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Urban Decay Face Bond Self Setting Waterproof Foundation 37

Best price
$40SephoraSephora
Costs $33.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.