Foundation Stick 280 dupes and alternatives Essence
Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Light0
- Medium2
- Full0
- Buildable0
Skin type
- Dry1
- Normal2
- Combination1
- Oily1
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance2
- Alcohol denat.1
- Talc2
- Silicones0
- Coconut oil2
SortSort byOverall match
2 of 30 matches
Only showing matches with medium coverage, in liquid form, vegan.
- 7 matches have no formulation listed and are not shown.
- 24 matches have no vegan claim listed and are not shown.
Closest shade match: Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Ganache
The equivalent shade: scored on colour, depth and undertone only.

- Shade match
- 91out of 100
- Colour
- 86
- Depth
- 100
- Undertone
- 100
Your shade $6.99 at Ulta Beauty
Where to buy Ganache
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 37
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

- Overall match
- 76out of 100
- Shade (Shade match)
- 81
- Finish (Finish & visual result)
- 89
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 60
Your shade $6.99 at Ulta Beauty
Where to buy 37
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Essence Foundation Stick 280 (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

52 Deep Neutral
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 52 Deep Neutral
- Very close colour
- Very deep · Neutral undertone
$32

16 Deep
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16 Deep
- Very close colour
- Very deep · Neutral undertone
$36

560W
Rare Beauty Liquid Touch Brightening Concealer, shade 560W
- Very close colour
- Very deep · Neutral · neutral golden undertone
$24
45.5 Deep Ebony
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony
- Very close colour
- Very deep · Cool undertone
$30
Dark Coffee
550 Suede C
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C
- Close colour
- Very deep · Cool undertone
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Ganache, against Essence Foundation Stick in 280. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Ganache.
Same or better
- Very close colour
- Same neutral undertone
- Same medium coverage
- Claims a skin-like finish
- Claims long-wearing
- Claims transfer resistance
- Claims not settling into lines
- Claims colour stability
Different
- Natural finish instead of matte
- Not marketed for combination/oily/sensitive skin
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Urban Decay Face Bond Self Setting Waterproof Foundation in 37, against Essence Foundation Stick in 280. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Urban Decay Face Bond Self Setting Waterproof Foundation in 37.
Same or better
- Same neutral undertone
- Same matte finish
- Same medium coverage
- Claims a blurring effect
- Claims long-wearing
- Claims transfer resistance
- Claims a lightweight feel
Different
- Small colour difference on the swatch
- Runs slightly deeper
- Not marketed for dry/sensitive skin
- Contains alcohol denat.
Ingredients (information only, not scored)
2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Ganache
Your shade $6.99 at Ulta Beauty
Closest overall alternative
Urban Decay Face Bond Self Setting Waterproof Foundation 37
Your shade $6.99 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.