Beautler.Your beauty butler

Foundation Stick 290 dupes and alternatives Essence

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in stick form, without alcohol denat.

  • 8 matches have no formulation listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Pixi On-the-Glow BASE Foundation Moisture Stick Cocoa

The equivalent shade and the most similar foundation overall.

Your shade
Essence
290Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
Pixi
Cocoa
Depth and undertone: Deep · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
76
Wear (Wear & performance)
50
Skin (Skin suitability)
100
Shade match
89out of 100
Colour
88
Depth
97
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$22Ulta BeautyUlta Beauty
Costs $15.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 73
    $14.50Ulta BeautyUlta Beauty(product price)Costs $7.51 more

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Full rather than medium coverage

    Score details
    Shade match
    73
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: deep shade

    Medium confidence· Digital match

    View match
  2. Shade match 77
    $50SephoraSephoraCosts $43.01 more

    Matches: Same medium coverageClaims a blurring effectClaims 12-hour wear

    Differences: Slightly cooler undertoneNatural rather than matte finishNot marketed for dry/oily skin

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Dark Cool
    Shade match 71
    $16Ulta BeautyUlta Beauty(product price)Costs $9.01 more

    Matches: Same medium coverageClaims a blurring effect

    Differences: Slightly deeperSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    71
    Finish & visual result
    70
    Wear & performance
    50
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Natural rather than matte finish

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 290 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    550C

    Rare Beauty Liquid Touch Brightening Concealer, shade 550C

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $24

  2. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Slight colour difference
    • Deep · Neutral undertone

    $42

  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    52 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 52 Deep Neutral

    • Slight colour difference
    • Very deep · Neutral undertone

    $32

  5. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Slight colour difference
    • Deep · Neutral undertone

    $10.99

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15.5 Deep

    • Slight colour difference
    • Deep · Neutral · neutral golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Pixi On-the-Glow BASE Foundation Moisture Stick in Cocoa, against Essence Foundation Stick in 290. Every attribute compared, with its share of the score.

ComparedYour shade290Closest matchCocoaScore
Shade match55% of overall89
Colour88#754d46#724b3fVery close colourColour difference 2.6 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral pinkClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pixi On-the-Glow BASE Foundation Moisture Stick in Cocoa.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than medium coverage

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone moderate vs none

Where to buy Cocoa

Match price
$22Ulta BeautyUlta Beauty
Costs $15.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.