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Foundation Stick 290 dupes and alternatives Essence

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Well People Skinforia Serum Foundation 46 Rich Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
290Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
Well People
46 Rich Neutral
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
91out of 100
Colour
86
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$21Ulta BeautyUlta Beauty
Costs $14.01 more

Your shade $6.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Pixi On-the-Glow BASE Foundation Moisture Stick Cocoa

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
290Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
Pixi
Cocoa
Depth and undertone: Deep · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
76
Wear (Wear & performance)
50
Skin (Skin suitability)
100
Match price
$22Ulta BeautyUlta Beauty
Costs $15.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 84
    $69SephoraSephoraCosts $62.01 more

    Matches: Same neutral undertoneSame matte finishClaims 24-hour wear

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW65
    Shade match 85
    $39SephoraSephoraCosts $32.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: dark deep rich brown with red undertones for deep dark skin

    Medium confidence· Digital match

    View match
  3. #5 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 210C
    Shade match 87
    $12$16Ulta BeautyUlta BeautyCosts $5.01 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish

    Retailer shade note: cool

    Medium confidence· Digital match

    View match
  4. Shade match 77
    $69Ulta BeautyUlta Beauty(product price)Costs $62.01 more

    Matches: Same matte finishClaims a blurring effectClaims 24-hour wear

    Differences: Slightly deeperSlightly cooler undertoneBuildable rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Buildable rather than medium coverage · Contains listed fragrance

    Retailer shade note: intense dark-deep shade, red undertone

    Medium confidence· Digital match

    View match
  5. Shade match 84
    $42.50Ulta BeautyUlta BeautyCosts $35.51 more

    Matches: Same neutral undertoneSame matte finishClaims a skin-like finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: for very deep skin with neutral bronze undertones

    Medium confidence· Digital match

    View match
  6. #8 · Laura Mercier

    Tinted Blur Balm Skin Tint

    Shade 07
    Shade match 80
    $44SephoraSephoraCosts $37.01 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Light rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: Deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  7. Shade match 78
    $42.50Ulta BeautyUlta BeautyCosts $35.51 more

    Matches: Same neutral undertoneSame matte finishClaims a skin-like finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: for deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    7N
    Shade match 81
    $49SephoraSephoraCosts $42.01 more

    Matches: Same matte finishClaims a skin-like finishClaims a blurring effect

    Differences: Olive rather than neutral undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than neutral undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: deep skin with neutral olive undertones

    Medium confidence· Digital match

    View match
  9. Shade match 73
    $14.50Ulta BeautyUlta Beauty(product price)Costs $7.51 more

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Full rather than medium coverage

    Score details
    Shade match
    73
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: deep shade

    Medium confidence· Digital match

    View match
  10. #12 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    7.5N
    Shade match 80
    $49SephoraSephoraCosts $42.01 more

    Matches: Same neutral undertoneSame matte finishClaims a skin-like finish

    Differences: Slightly deeperFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: deep skin with neutral red undertones

    Medium confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC65
    Shade match 76
    $39SephoraSephoraCosts $32.01 more

    Matches: Same matte finishClaims a blurring effectClaims 12-hour wear

    Differences: Slightly deeperSlightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: dark deep espresso with rich undertones for deep dark skin

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N10 Neutral Deep
    Shade match 75
    $13.99Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Same neutral undertoneSame medium coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourNatural rather than matte finish

    Score details
    Shade match
    75
    Finish & visual result
    68
    Wear & performance
    50
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Face Tape Full Coverage Foundation

    59W rich warm
    Shade match 74
    $42SephoraSephoraCosts $35.01 more

    Matches: Same matte finishClaims a blurring effectClaims 12-hour wear

    Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  14. Shade match 68
    $69SephoraSephoraCosts $62.01 more

    Matches: Same matte finishClaims 24-hour wearClaims transfer resistance

    Differences: Slightly deeperOlive rather than neutral undertoneFull rather than medium coverage

    Score details
    Shade match
    68
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Olive rather than neutral undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep with olive undertones

    Medium confidence· Digital match

    View match
  15. #17 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Deep Neutral 2
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Costs $35.01 more

    Matches: Same neutral undertoneClaims long-wearingClaims transfer resistance

    Differences: Slightly deeperRadiant rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Full rather than medium coverage

    Retailer shade note: very deep with neutral undertone for very rich skin

    Medium confidence· Digital match

    View match
  16. Shade match 70
    $40Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Same matte finishClaims a skin-like finishClaims long-wearing

    Differences: Slightly lighterSlightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    70
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Full rather than medium coverage

    Retailer shade note: dark brown skin w/ golden undertones

    Medium confidence· Digital match

    View match
  17. Shade match 77
    $50SephoraSephoraCosts $43.01 more

    Matches: Same medium coverageClaims a blurring effectClaims 12-hour wear

    Differences: Slightly cooler undertoneNatural rather than matte finishNot marketed for dry/oily skin

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match
  18. #20 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Dark Cool
    Shade match 71
    $16Ulta BeautyUlta Beauty(product price)Costs $9.01 more

    Matches: Same medium coverageClaims a blurring effect

    Differences: Slightly deeperSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    71
    Finish & visual result
    70
    Wear & performance
    50
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Natural rather than matte finish

    Medium confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 290 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    550C

    Rare Beauty Liquid Touch Brightening Concealer, shade 550C

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $24

  2. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Slight colour difference
    • Deep · Neutral undertone

    $42

  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    52 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 52 Deep Neutral

    • Slight colour difference
    • Very deep · Neutral undertone

    $32

  5. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Slight colour difference
    • Deep · Neutral undertone

    $10.99

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15.5 Deep

    • Slight colour difference
    • Deep · Neutral · neutral golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Well People Skinforia Serum Foundation in 46 Rich Neutral, against Essence Foundation Stick in 290. Every attribute compared, with its share of the score.

ComparedYour shade290Closest shade match46 Rich NeutralScore
Shade match55% of overall91
Colour86#754d46#71493dVery close colourColour difference 2.8 (0 is identical)
Depth96DeepVery deepCloseDepth difference: 2.5
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 77/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 46 Rich Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone moderate vs none

Why the closest overall alternative works

Pixi On-the-Glow BASE Foundation Moisture Stick in Cocoa, against Essence Foundation Stick in 290. Every attribute compared, with its share of the score.

ComparedYour shade290Closest overall alternativeCocoaScore
Shade match55% of overall89
Colour88#754d46#724b3fVery close colourColour difference 2.6 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral pinkClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pixi On-the-Glow BASE Foundation Moisture Stick in Cocoa.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than medium coverage

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone moderate vs none

Where to buy

Closest shade match

Well People Skinforia Serum Foundation 46 Rich Neutral

Best price
$21Ulta BeautyUlta Beauty
Costs $14.01 more

Your shade $6.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Pixi On-the-Glow BASE Foundation Moisture Stick Cocoa

Match price
$22Ulta BeautyUlta Beauty
Costs $15.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.