Beautler.Your beauty butler

Foundation Stick 290 dupes and alternatives Essence

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol5Vegan2Cruelty-free2Oil-free1With SPF0Mineral1

Avoid an ingredient

Sort

6 of 30

Only showing matches with medium coverage.

Closest shade matchClosest overall alternative: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 210C

The equivalent shade and the most similar foundation overall.

Your shade
Essence
290Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
ColourPop
Deep Dark 210C
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Overall match
76out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
68
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
87out of 100
Colour
94
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
Costs $5.01 more

Your shade $6.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #2 · Jung Saem Mool

    Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    45N Espresso
    Overall 71
    $32SephoraSephoraCosts $25.01 more

    Matches: Same neutral undertoneSame medium coverageClaims long-wearing

    Differences: Natural rather than matte finishNot marketed for combination/normal/oily/sensitive skinContains listed fragrance

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    20

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral espresso

    Medium confidence· Digital match

    View match
  2. #3 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    38C Jarrah
    Overall 69
    $50SephoraSephoraCosts $43.01 more

    Matches: Same medium coverageClaims a blurring effectClaims 12-hour wear

    Differences: Slightly cooler undertoneNatural rather than matte finishNot marketed for dry/oily skin

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N10 Neutral Deep
    Overall 71
    $13.99Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Same neutral undertoneSame medium coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourNatural rather than matte finish

    Score details
    Shade match
    75
    Finish & visual result
    68
    Wear & performance
    50
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish

    Medium confidence· Digital match

    View match
  4. #5 · Maybelline

    Fit Me Matte + Poreless Foundation

    Java 375
    Overall 72
    $11.99Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Same neutral undertoneSame matte finishSame medium coverage

    Differences: Noticeably different swatch colourSlightly deeperNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    40

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #6 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Dark Cool
    Overall 69
    $16Ulta BeautyUlta Beauty(product price)Costs $9.01 more

    Matches: Same medium coverageClaims a blurring effect

    Differences: Slightly deeperSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    71
    Finish & visual result
    70
    Wear & performance
    50
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Natural rather than matte finish

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 290 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    550C

    Rare Beauty Liquid Touch Brightening Concealer, shade 550C

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Slight colour difference
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    52 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 52 Deep Neutral

    • Slight colour difference
    • Very deep · Neutral undertone

    $32

    SephoraView at Sephora
  5. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Slight colour difference
    • Deep · Neutral undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15.5 Deep

    • Slight colour difference
    • Deep · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 210C, against Essence Foundation Stick in 290. Every attribute compared, with its share of the score.

ComparedYour shade290Closest matchDeep Dark 210CScore
Shade match55% of overall87
Colour94#754d46#794f45Very close colourColour difference 1.6 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.4
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 76/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 210C.

Same or better

  • Very close colour
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a lightweight feel

Different

  • Slightly cooler undertone
  • Natural finish instead of matte

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high
View full match

Where to buy Deep Dark 210C

Best price
$12Ulta BeautyUlta Beauty
Costs $5.01 more

Your shade $6.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.