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Foundation Stick 290 dupes and alternatives Essence

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Light0
  • Medium0
  • Full5
  • Buildable0

Finish

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Only showing matches with full coverage, in powder form.

  • 8 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 375 Soft Matte

The equivalent shade and the most similar foundation overall.

Your shade
Essence
290Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
Maybelline
375 Soft Matte
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
86out of 100
Colour
92
Depth
96
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$11.98WalmartWalmart
Costs $4.99 more

Your shade $6.99 at Ulta Beauty

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW65
    Shade match 85
    $39SephoraSephoraCosts $32.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: dark deep rich brown with red undertones for deep dark skin

    Medium confidence· Digital match

    View match
  2. Shade match 76
    $12.99Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Full rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    80

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  3. #4 · Juvia's Place

    I am Magic Powder Foundation

    Angola - Dark 1
    Shade match 70
    $20Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Same neutral undertoneSame matte finishClaims long-wearing

    Differences: Noticeably different swatch colourSlightly deeperFull rather than medium coverage

    Score details
    Shade match
    70
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Slightly deeper · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  4. #5 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC65
    Shade match 76
    $39SephoraSephoraCosts $32.01 more

    Matches: Same matte finishClaims a blurring effectClaims 12-hour wear

    Differences: Slightly deeperSlightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: dark deep espresso with rich undertones for deep dark skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 290 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    550C

    Rare Beauty Liquid Touch Brightening Concealer, shade 550C

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $24

  2. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Slight colour difference
    • Deep · Neutral undertone

    $42

  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    52 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 52 Deep Neutral

    • Slight colour difference
    • Very deep · Neutral undertone

    $32

  5. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Slight colour difference
    • Deep · Neutral undertone

    $10.99

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15.5 Deep

    • Slight colour difference
    • Deep · Neutral · neutral golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 375 Soft Matte, against Essence Foundation Stick in 290. Every attribute compared, with its share of the score.

ComparedYour shade290Closest match375 Soft MatteScore
Shade match55% of overall86
Colour92#754d46#795249Very close colourColour difference 1.9 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.7
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 81/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 375 Soft Matte.

Same or better

  • Very close colour
  • Same matte finish
  • Full rather than medium coverage
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Slightly cooler undertone

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone moderate vs high

Where to buy 375 Soft Matte

Best price
$11.98WalmartWalmart
Costs $4.99 more

Your shade $6.99 at Ulta Beauty

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.