Foundation Stick 290 dupes and alternatives Essence
Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
- Light0
- Medium2
- Full4
- Buildable1
Finish
- Matte0
- Natural2
- Radiant0
Formulation
- Liquid0
- Stick1
- Powder0
- Cushion0
- Serum0
- Balm0
Preferences
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2 of 30 matches
Only showing matches with medium coverage, vegan.
- 23 matches have no vegan claim listed and are not shown.
Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 38C Jarrah
The equivalent shade: scored on colour, depth and undertone only.

- Shade match
- 77out of 100
- Colour
- 78
- Depth
- 97
- Undertone
- 65
Your shade $6.99 at Ulta Beauty
Where to buy 38C Jarrah
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Closest overall alternative: L'Oréal Paris True Match Super-Blendable Foundation N10 Neutral Deep
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
- Overall match
- 71out of 100
- Shade (Shade match)
- 75
- Finish (Finish & visual result)
- 68
- Wear (Wear & performance)
- 50
- Skin (Skin suitability)
- 100
Your shade $6.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart
Where to buy N10 Neutral Deep
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Essence Foundation Stick 290 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

550C
Rare Beauty Liquid Touch Brightening Concealer, shade 550C
- Close colour
- Deep · Neutral · neutral pink undertone
$24
Bronze
CoverGirl TruBlend Undercover Concealer, shade Bronze
- Close colour
- Deep · Neutral · neutral pink undertone
$11.99

15
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15
- Slight colour difference
- Deep · Neutral undertone
$42

52 Deep Neutral
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 52 Deep Neutral
- Slight colour difference
- Very deep · Neutral undertone
$32
Dark Coffee
Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee
- Slight colour difference
- Deep · Neutral undertone
$10.99

15.5 Deep
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15.5 Deep
- Slight colour difference
- Deep · Neutral · neutral golden undertone
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 38C Jarrah, against Essence Foundation Stick in 290. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 38C Jarrah.
Same or better
- Same medium coverage
- Claims a blurring effect
- Claims 12-hour wear
- Claims a lightweight feel
Different
- Small colour difference on the swatch
- Slightly cooler undertone
- Natural finish instead of matte
- Not marketed for dry/oily skin
Ingredients (information only, not scored)
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Why the closest overall alternative works
L'Oréal Paris True Match Super-Blendable Foundation in N10 Neutral Deep, against Essence Foundation Stick in 290. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To L'Oréal Paris True Match Super-Blendable Foundation in N10 Neutral Deep.
Same or better
- Same neutral undertone
- Same medium coverage
- Claims a skin-like finish
Different
- Visible colour difference
- Natural finish instead of matte
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 38C Jarrah
Your shade $6.99 at Ulta Beauty
Closest overall alternative
L'Oréal Paris True Match Super-Blendable Foundation N10 Neutral Deep
Your shade $6.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.