Foundation Stick 30 dupes and alternatives Essence
Very fair · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Finish
- Matte1
- Natural0
- Radiant0
Formulation
- Liquid0
- Stick0
- Powder0
- Cushion0
- Serum0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 31 matches
Only showing matches with light coverage, without talc or alcohol denat.
Closest shade matchClosest overall alternative: Poom Natural Glow Hydrating Foundation #100 - Fair Neutral
The equivalent shade and the most similar foundation overall.
- Overall match
- 80out of 100
- Shade (Shade match)
- 90
- Finish (Finish & visual result)
- 79
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 100
- Shade match
- 90out of 100
- Colour
- 98
- Depth
- 100
- Undertone
- 65
Ulta BeautyYour shade $6.99 at Ulta Beauty
Where to buy #100 - Fair Neutral
Poom Natural Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$48View at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Essence Foundation Stick 30 (Very fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Nougatine
NC5
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC5
- Very close colour
- Very fair · Warm · golden undertone
$30
100W
Rare Beauty Liquid Touch Brightening Concealer, shade 100W
- Very close colour
- Very fair · Warm · golden undertone
$24
C2
L'Oréal Paris True Match Radiant Serum Concealer, shade C2
- Very close colour
- Very fair · Warm undertone
$16.99
Whipped Cream 0.1 Golden
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Whipped Cream 0.1 Golden
- Very close colour
- Very fair · Warm · golden undertone
$31
140
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 140
- Close colour
- Very fair · Warm · yellow undertone
$30
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Poom Natural Glow Hydrating Foundation in #100 - Fair Neutral, against Essence Foundation Stick in 30. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Poom Natural Glow Hydrating Foundation in #100 - Fair Neutral.
Same or better
- Near-identical swatch colour
- Same matte finish
- Light rather than medium coverage
- Claims a skin-like finish
- Claims a lightweight feel
Different
- Neutral rather than warm undertone
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Where to buy #100 - Fair Neutral
Ulta BeautyYour shade $6.99 at Ulta Beauty
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.