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Foundation Stick 30 dupes and alternatives Essence

Very fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: MAC Cosmetics Studio Radiance Serum Powered Foundation NC7

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
30Change shade
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Matte · Medium coverage
The match
MAC Cosmetics
NC7
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant · Full coverage
Shade match
99out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$46Ulta BeautyUlta Beauty
Costs $39.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Maybelline Super Stay Lumi-Matte Foundation 110

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
30Change shade
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Matte · Medium coverage
The match
Maybelline
110
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Best price
$11.19Ulta BeautyUlta Beauty
Costs $4.20 more

Your shade $6.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F0.2N
    Shade match 94
    $9.80$14Ulta BeautyUlta BeautyCosts $2.81 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: fair or light skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  2. Shade match 95
    $22Ulta BeautyUlta Beauty(product price)Costs $15.01 more

    Matches: Very close colourSame warm undertone

    Differences: Natural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC5
    Shade match 98
    $39SephoraSephoraCosts $32.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: very fair beige with golden undertone for very fair skin

    Medium confidence· Digital match

    View match
  4. #6 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Warm Porcelain
    Shade match 93
    $11.97WalmartWalmartCosts $4.98 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage

    Medium confidence· Digital match

    View match
  5. #7 · Charlotte Tilbury

    Airbrush Flawless Foundation

    2 Warm
    Shade match 94
    $52Ulta BeautyUlta Beauty(product price)Costs $45.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Contains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Contains drying alcohol

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    1N1 Ivory Nude
    Shade match 91
    $52Ulta BeautyUlta Beauty(product price)Costs $45.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: light with neutral peach undertones

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W0.5 Warm Light
    Shade match 95
    $13.99Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    95
    Finish & visual result
    68
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish

    Medium confidence· Digital match

    View match
  8. #10 · Youngblood

    Loose Mineral Foundation

    Ivory
    Shade match 91
    $50Ulta BeautyUlta Beauty(product price)Costs $43.01 more

    Matches: Near-identical swatch colourClaims a lightweight feel

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    20

    Looks identical · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: fair shade, neutral undertone

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    20 Fair Neutral
    Shade match 89
    $18.99Ulta BeautyUlta BeautyCosts $12 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Neutral rather than warm undertoneContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. Shade match 97
    $68SephoraSephoraCosts $61.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    68
    Wear & performance
    50
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: Fair peach undertone

    Medium confidence· Digital match

    View match
  11. #13 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 1
    Shade match 92
    $26.60$38Ulta BeautyUlta BeautyCosts $19.61 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Slightly deeperLight-medium rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Light-medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Light-medium rather than medium coverage

    Retailer shade note: ivory

    Medium confidence· Digital match

    View match
  12. #14 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Alabaster (N-000)
    Shade match 84
    $58SephoraSephoraCosts $51.01 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than warm undertoneNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Very Fair, neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Poom

    Natural Glow Hydrating Foundation

    #100 - Fair Neutral
    Shade match 90
    $48Ulta BeautyUlta BeautyCosts $41.01 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  14. #16 · about-face

    THE PERFORMER Skin-Focused Foundation

    F1WARM
    Shade match 97
    $25Ulta BeautyUlta Beauty(product price)Costs $18.01 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for sensitive skin

    Retailer shade note: fair with warm yellow undertones

    Medium confidence· Digital match

    View match
  15. #17 · Maybelline

    Fit Me Matte + Poreless Foundation

    Porcelain 110
    Shade match 85
    $11.99Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Olive rather than warm undertoneNot marketed for combination/dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than warm undertone · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  16. Shade match 87
    $52Ulta BeautyUlta Beauty(product price)Costs $45.01 more

    Matches: Very close colourSame matte finishClaims 12-hour wear

    Differences: Olive rather than warm undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: light with warm subtle olive undertones

    Medium confidence· Digital match

    View match
  17. Shade match 94
    $68SephoraSephoraCosts $61.01 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    50
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: Fair to light warm undertone

    Medium confidence· Digital match

    View match
  18. Shade match 93
    $39SephoraSephoraCosts $32.01 more

    Matches: Very close colourSame warm undertoneClaims long-wearing

    Differences: Natural rather than matte finishFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: very fair warm with golden undertones

    Medium confidence· Digital match

    View match
  19. Shade match 95
    $39SephoraSephoraCosts $32.01 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  20. Shade match 93
    $39SephoraSephoraCosts $32.01 more

    Matches: Very close colourSame warm undertoneClaims long-wearing

    Differences: Slightly deeperNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: very fair complexion with warm yellow undertone

    Medium confidence· Digital match

    View match

Showing 12 of 20 matches

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 30 (Very fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Nougatine

    NARS Soft Matte Complete Concealer, shade Nougatine

    • Looks identical
    • Very fair · Warm undertone

    $36

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC5

    • Very close colour
    • Very fair · Warm · golden undertone

    $30

  3. Rare Beauty Liquid Touch Brightening Concealer

    100W

    Rare Beauty Liquid Touch Brightening Concealer, shade 100W

    • Very close colour
    • Very fair · Warm · golden undertone

    $24

  4. L'Oréal Paris True Match Radiant Serum Concealer

    C2

    L'Oréal Paris True Match Radiant Serum Concealer, shade C2

    • Very close colour
    • Very fair · Warm undertone

    $16.99

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Whipped Cream 0.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Whipped Cream 0.1 Golden

    • Very close colour
    • Very fair · Warm · golden undertone

    $31

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    140

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 140

    • Close colour
    • Very fair · Warm · yellow undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NC7, against Essence Foundation Stick in 30. Every attribute compared, with its share of the score.

ComparedYour shade30Closest shade matchNC7Score
Shade match55% of overall99
Colour98#f6dec5#f4dcc2Looks identicalColour difference 0.6 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.0
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 76/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NC7.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than medium coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high

Why the closest overall alternative works

Maybelline Super Stay Lumi-Matte Foundation in 110, against Essence Foundation Stick in 30. Every attribute compared, with its share of the score.

ComparedYour shade30Closest overall alternative110Score
Shade match55% of overall98
Colour96#f6dec5#fbe0c5Looks identicalColour difference 1.2 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.3
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed30-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Lumi-Matte Foundation in 110.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims 30-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Contains alcohol denat.

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high

Where to buy

Closest shade match

MAC Cosmetics Studio Radiance Serum Powered Foundation NC7

Match price
$46Ulta BeautyUlta Beauty
Costs $39.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Maybelline Super Stay Lumi-Matte Foundation 110

Best price
$11.19Ulta BeautyUlta Beauty
Costs $4.20 more

Your shade $6.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.