Foundation Stick 30 dupes and alternatives Essence
Very fair · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Skin type
- Dry0
- Normal1
- Combination1
- Oily1
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance0
- Alcohol denat.1
- Talc0
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 31 matches
Only showing matches with full coverage, with a matte finish, in liquid form.
- 2 matches have no finish listed and are not shown.
- 11 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 120
The equivalent shade and the most similar foundation overall.
- Overall match
- 79out of 100
- Shade (Shade match)
- 85
- Finish (Finish & visual result)
- 91
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 60
- Shade match
- 85out of 100
- Colour
- 90
- Depth
- 100
- Undertone
- 65
SephoraYour shade $6.99 at Ulta Beauty
Where to buy 120
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at Sephora
AmazonSee price at AmazonView at AmazonLooking for a concealer in your shade?
The closest shade to Essence Foundation Stick 30 (Very fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Nougatine
NC5
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC5
- Very close colour
- Very fair · Warm · golden undertone
$30
100W
Rare Beauty Liquid Touch Brightening Concealer, shade 100W
- Very close colour
- Very fair · Warm · golden undertone
$24
C2
L'Oréal Paris True Match Radiant Serum Concealer, shade C2
- Very close colour
- Very fair · Warm undertone
$16.99
Whipped Cream 0.1 Golden
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Whipped Cream 0.1 Golden
- Very close colour
- Very fair · Warm · golden undertone
$31
140
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 140
- Close colour
- Very fair · Warm · yellow undertone
$30
View at Ulta BeautyConcealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 120, against Essence Foundation Stick in 30. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 120.
Same or better
- Very close colour
- Same matte finish
- Full rather than medium coverage
- Claims long-wearing
- Claims not settling into lines
Different
- Neutral rather than warm undertone
- Not marketed for dry/sensitive skin
- Fragrance is listed in the formula
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Where to buy 120
SephoraYour shade $6.99 at Ulta Beauty
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.