Very deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
8 of 31 matches
Only showing matches made for normal skin, with medium coverage.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $6.99 at Ulta Beauty
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $7.96 moreMatches: Same matte finishSame medium coverageClaims long-wearing
Differences: Not marketed for combination/dry skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for combination/dry skin
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $53.01 moreMatches: Same warm undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: deep with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $33.01 moreMatches: Similar undertone (neutral vs warm)Same matte finishSame medium coverage
Differences: Not marketed for dry/sensitive skinContains drying alcohol
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: deep warm neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sUlta Beauty(product price)Costs $5 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Slightly cooler undertoneNot marketed for combination/dry/sensitive skinContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Target$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $61.01 moreMatches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Neutral rather than warm undertoneNatural rather than matte finishNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: Deep neutral undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraUlta Beauty(product price)Costs $35.01 moreMatches: Same warm undertoneSame medium coverageClaims a blurring effect
Differences: Radiant rather than matte finish
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: deeper skin with warm, golden undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sThe closest shade to Essence Foundation Stick 330 (Very deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
50 Deep Golden
$32
Deep Golden
$12.99
15.5 Deep
$36
560W
$24
Toffee
$36
15
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick in Atelier XIV, against Essence Foundation Stick in 330. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick in Atelier XIV.
5 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Super-Blendable Foundation in W10.5 Warm Deep, against Essence Foundation Stick in 330. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Super-Blendable Foundation in W10.5 Warm Deep.
4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick Atelier XIV
SephoraYour shade $6.99 at Ulta Beauty
L'Oréal Paris True Match Super-Blendable Foundation W10.5 Warm Deep
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
