Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
7 of 30 matches
Only showing matches with full coverage, without talc or coconut oil.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $6.99 at Ulta Beauty
BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$14.95View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $7.51 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Full rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48View at Walmart
Target$13.69View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta Beauty
SephoraCosts $62.01 moreMatches: Very close colourSame matte finishClaims 24-hour wear
Differences: Slightly deeperNeutral rather than cool undertoneFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephoraCosts $32.01 moreMatches: Very close colourSame matte finishClaims 24-hour wear
Differences: Slightly lighterNeutral rather than cool undertoneFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for combination/dry/sensitive skin
Retailer shade note: rich deep with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $17.01 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Full rather than medium coverageNot marketed for combination/dry/oily/sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for combination/dry/oily/sensitive skin
Retailer shade note: deep, pink undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $33.01 moreMatches: Same matte finishClaims a skin-like finishClaims long-wearing
Differences: Slightly deeperNeutral rather than cool undertoneFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Full rather than medium coverage
Retailer shade note: deep brown with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyThe closest shade to Essence Foundation Stick 340 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Deep
$12
16 Deep
$36
Dark Coffee
$36
4N78
$35
550 Suede C
$32
61N espresso neutral
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Radiance Serum Powered Foundation in NW65, against Essence Foundation Stick in 340. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Radiance Serum Powered Foundation in NW65.
5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15 in Ebony Brown, against Essence Foundation Stick in 340. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15 in Ebony Brown.
3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Radiance Serum Powered Foundation NW65
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced
BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15 Ebony Brown
Ulta BeautyYour shade $6.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
