Beautler.Your beauty butler

Foundation Stick 350 dupes and alternatives Essence

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free7No drying alcohol7Vegan2Cruelty-free2Oil-free0With SPF3Mineral0

Avoid an ingredient

Sort

8 of 32

Only showing matches made for normal skin, with full coverage, without talc.

  • 3 matches have no skin type listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: MAC Cosmetics Studio Radiance Serum Powered Foundation NW65

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
350Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
The match
MAC Cosmetics
NW65
Depth and undertone: Very deep · Cool
Finish and coverage: Radiant · Full coverage
Shade match
89out of 100
Colour
82
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$46Ulta BeautyUlta Beauty
Costs $39.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F17.7NC

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
350Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
The match
Revolution Beauty
F17.7NC
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Overall match
76out of 100
Shade (Shade match)
74
Finish (Finish & visual result)
91
Wear (Wear & performance)
50
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW60
    Shade match 81
    $39SephoraSephoraCosts $32.01 more

    Matches: Same matte finishClaims 24-hour wearClaims transfer resistance

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for combination/dry/sensitive skin

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    8N
    Shade match 87
    $49SephoraSephoraCosts $42.01 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    570N
    Shade match 76
    $69SephoraSephoraCosts $62.01 more

    Matches: Same matte finishClaims 24-hour wearClaims transfer resistance

    Differences: Slightly deeperNeutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · BLK/OPL

    TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Ebony Brown
    Shade match 74
    $14.95Ulta BeautyUlta BeautyCosts $7.96 more

    Matches: Same matte finishAdds SPF 15

    Differences: Full rather than medium coverageNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  5. #7 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPN2 Chestnut
    Shade match 76
    $40Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Same matte finishClaims a skin-like finishClaims long-wearing

    Differences: Slightly deeperNeutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Full rather than medium coverage

    Retailer shade note: deep brown with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Ebony Brown
    Shade match 74
    $14.50Ulta BeautyUlta Beauty(product price)Costs $7.51 more

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Full rather than medium coverage

    Score details
    Shade match
    74
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than medium coverage

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 350 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    52 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 52 Deep Neutral

    • Very close colour
    • Very deep · Neutral undertone

    $32

    SephoraView at Sephora
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Close colour
    • Very deep

    $12

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Slight colour difference
    • Very deep · Cool undertone

    $30

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  5. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    550 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C

    • Slight colour difference
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16 Deep

    • Close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NW65, against Essence Foundation Stick in 350. Every attribute compared, with its share of the score.

ComparedYour shade350Closest shade matchNW65Score
Shade match55% of overall89
Colour82#5b3d36#623c30Close colourColour difference 3.4 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.8
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 71/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NW65.

Same or better

  • Same cool undertone
  • Full rather than medium coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high
View full match

Why the closest overall alternative works

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F17.7NC, against Essence Foundation Stick in 350. Every attribute compared, with its share of the score.

ComparedYour shade350Closest overall alternativeF17.7NCScore
Shade match55% of overall74
Colour69#5b3d36#4e3024Slight colour differenceColour difference 5.1 (0 is identical)
Depth77Very deepRich deepSome differenceDepth difference: 8.2
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone85CoolNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 76/100Shade match 74/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F17.7NC.

Same or better

  • Similar undertone (neutral vs cool)
  • Same matte finish
  • Full rather than medium coverage

Different

  • Small colour difference on the swatch
  • Runs slightly deeper

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Radiance Serum Powered Foundation NW65

Match price
$46Ulta BeautyUlta Beauty
Costs $39.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F17.7NC

Match price
$8Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.