Beautler.Your beauty butler

Foundation Stick 370 dupes and alternatives Essence

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L.A. Girl Sheer Skin Tinted Foundation Ebony

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
370Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
The match
L.A. Girl
Ebony
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Light coverage
Shade match
89out of 100
Colour
83
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$4.49Ulta BeautyUlta Beauty
$2.50 less (36%)

Your shade $6.99 at Ulta Beauty

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 9N1 Ebony

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
370Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
The match
Estée Lauder
9N1 Ebony
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
80out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Match price
$52Ulta BeautyUlta Beauty
Costs $45.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Fit Me Matte + Poreless Foundation

    Espresso 380
    Shade match 82
    $11.99Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Similar undertone (neutral vs cool)Same matte finishSame medium coverage

    Differences: Slightly lighterNot marketed for combination/dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #4 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Cool Espresso (NC-112)
    Shade match 76
    $58SephoraSephoraCosts $51.01 more

    Matches: Similar undertone (neutral vs cool)Same matte finishSame medium coverage

    Differences: Not marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Rich, neutral cool undertones

    Medium confidence· Digital match

    View match
  3. Shade match 80
    $13.48WalmartWalmartCosts $6.49 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Slightly deeperFull rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  4. Shade match 72
    $8Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Similar undertone (neutral vs cool)Same matte finish

    Differences: Slightly deeperFull rather than medium coverage

    Score details
    Shade match
    72
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage

    Retailer shade note: dark or deep skin tones with a neutral cool undertone

    Medium confidence· Digital match

    View match
  5. #7 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    9N1 Ebony
    Shade match 70
    $52SephoraSephoraCosts $45.01 more

    Matches: Same matte finishSame medium coverageClaims 36-hour wear

    Differences: Neutral rather than cool undertoneNot marketed for normal/sensitive skin

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for normal/sensitive skin

    Retailer shade note: deepest with rich neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Ogee

    Complexion Perfecting Serum Foundation

    Mahogany 14.50N
    Shade match 86
    $49Ulta BeautyUlta Beauty(product price)Costs $42.01 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Natural rather than matte finishNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: deep cocoa, rich undertones

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C11 Cool Deep
    Shade match 76
    $13.99Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Same cool undertoneSame medium coverageClaims a skin-like finish

    Differences: Slightly deeperNatural rather than matte finish

    Score details
    Shade match
    76
    Finish & visual result
    68
    Wear & performance
    50
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish

    Medium confidence· Digital match

    View match
  8. Shade match 70
    $40SephoraSephoraCosts $33.01 more

    Matches: Same matte finishSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    70
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  9. #11 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 37
    Shade match 65
    $46.90Ulta BeautyUlta Beauty(product price)Costs $39.91 more

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Noticeably different swatch colourSlightly lighterBuildable rather than medium coverage

    Score details
    Shade match
    65
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Buildable rather than medium coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. Shade match 75
    $18.49Ulta BeautyUlta Beauty(product price)Costs $11.50 more

    Matches: Similar undertone (neutral vs cool)Claims a skin-like finishClaims a blurring effect

    Differences: Slightly deeperNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    75
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than medium coverage

    Retailer shade note: rich with cool neutral undertone

    Medium confidence· Digital match

    View match
  11. Shade match 65
    $14.95Ulta BeautyUlta BeautyCosts $7.96 more

    Matches: Same matte finishAdds SPF 15

    Differences: Noticeably different swatch colourFull rather than medium coverageNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    65
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    40

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Full rather than medium coverage · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  12. Shade match 67
    $40Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Same matte finishClaims a skin-like finishClaims long-wearing

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    67
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Full rather than medium coverage

    Retailer shade note: deep brown with neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 59
    $8Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Same matte finish

    Differences: Noticeably different swatch colourSlightly deeperOlive rather than cool undertone

    Score details
    Shade match
    59
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Olive rather than cool undertone · Full rather than medium coverage

    Retailer shade note: dark or deep skin tones with an olive undertone

    Medium confidence· Digital match

    View match
  14. #16 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    24: Java
    Shade match 65
    $14Ulta BeautyUlta Beauty(product price)Costs $7.01 more

    Matches: Same matte finishSame medium coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than cool undertone

    Score details
    Shade match
    65
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Not marketed for dry/sensitive skin

    Retailer shade note: deep rich espresso with neutral undertone

    Medium confidence· Digital match

    View match
  15. #17 · Live Tinted

    HUESTICK Complexion Stick

    01 Deep
    Shade match 69
    $42Ulta BeautyUlta BeautyCosts $35.01 more

    Matches: Same cool undertoneSame matte finishClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly deeperFull rather than medium coverage

    Score details
    Shade match
    69
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Full rather than medium coverage

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match
  16. Shade match 65
    $14.50Ulta BeautyUlta Beauty(product price)Costs $7.51 more

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Noticeably different swatch colourFull rather than medium coverage

    Score details
    Shade match
    65
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  17. #19 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    46N Burnt Umber
    Shade match 71
    $24Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Claims a lightweight feelAdds SPF 30

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    71
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 78
    $34SephoraSephoraCosts $27.01 more

    Matches: Same cool undertoneSame medium coverageClaims a skin-like finish

    Differences: Natural rather than matte finishNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    78
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    20

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: red undertone

    Medium confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 370 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    53 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 53 Deep Neutral

    • Very close colour
    • Very deep · Neutral undertone

    $32

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Slight colour difference
    • Very deep

    $12

  3. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Slight colour difference
    • Rich deep · Cool undertone

    $31

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Slight colour difference
    • Very deep · Neutral · neutral pink undertone

    $35

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC65

    • Slight colour difference
    • Rich deep · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L.A. Girl Sheer Skin Tinted Foundation in Ebony, against Essence Foundation Stick in 370. Every attribute compared, with its share of the score.

ComparedYour shade370Closest shade matchEbonyScore
Shade match55% of overall89
Colour83#4e3b35#4e3530Close colourColour difference 3.2 (0 is identical)
Depth96Very deepRich deepCloseDepth difference: 2.6
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 75/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L.A. Girl Sheer Skin Tinted Foundation in Ebony.

Same or better

  • $2.50 less
  • Same cool undertone
  • Light rather than medium coverage
  • Claims a blurring effect

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 9N1 Ebony, against Essence Foundation Stick in 370. Every attribute compared, with its share of the score.

ComparedYour shade370Closest overall alternative9N1 EbonyScore
Shade match55% of overall87
Colour94#4e3b35#4e3b32Very close colourColour difference 1.7 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.1
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, normal, oilyBoth marketed for combination/​normal/​oily skin
Overall match 80/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 9N1 Ebony.

Same or better

  • Very close colour
  • Same matte finish
  • Full rather than medium coverage
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Neutral rather than cool undertone
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone moderate vs none

Where to buy

Closest shade match

L.A. Girl Sheer Skin Tinted Foundation Ebony

Best price
$4.49Ulta BeautyUlta Beauty
$2.50 less (36%)

Your shade $6.99 at Ulta Beauty

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 9N1 Ebony

Match price
$52Ulta BeautyUlta Beauty
Costs $45.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.